BUSINESS

$10 Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition 

New Global Chairman Omar Alkhawaja (L) and co-founder and CEO ZeidZabian (R) lay out ambitious growth plans for the business, including openings in the US and North Africa, with further UK and Jordan expansion

Since its inception in late 2013, Four Winters and its innovative ice cream offering has grown from strength to strength. Harnessing the power of liquid nitrogen and other technologies such as steam frothing, Four Winters is able to create super-smooth ice cream and frozen desserts that capture the exact taste of the fresh ingredients for a superior serve. Four Winters has proven to be a hit with UK foodies, with three London parlours open to date and a site in Kent to be unveiled in January 2018.

London based Investor Omar Alkhawaja has now acquired majority in Four Winters Global in a management take-over conducted by current co-founder and CEO, ZeidZabian. Alkhawaja purchased the shares from Retail Saudi Conglomerate Fawaz Al Hokair for an undisclosed amount resulting in Alkhawaja being appointed as Global Chairman. Co-Founder of Four Winters, ZeidZabian, will remain as CEO of the business overseeing the ambitious growth plans for existing and new territories. The new board of directors are committed to investing $10 million into the business over the next 3 years, with the aim of opening 50 new parlours. The acquisition will see a new company structure developed, and a key focus will be on enhancing the brand internationally, continuous product innovation, and identifying qualifying candidates for franchise partnerships.

The board have already identified new sites in LA, New York and North Africa in addition to the further sites under construction in Jordan and the UK. The Four Winters head office will now move from Jordan to London with immediate effect.

Speaking about the acquisition, ZeidZabian said:

“I am extremely excited about the acquisition and having worked with Omar for the past few years, I know that with his leadership we are now fully equipped as a team to move forward with the shared vision we have for Four Winters. In an environment where we are growing at a rapid pace, increasing flexibility and speed to market is critical for us. Our goal is to make sure we have the right organisational structure in place to strengthen our performance, which includes our 50 company-owned parlour target, and the development of a franchising platform. Whilst our growth plans are ambitious, we believe in our product and have a stellar global team to ensure expansion targets are met. We are looking forward to continued brand growth and success in 2018 and beyond.”

Omar Alkhawaja, added:

“This acquisition shows just how much I believe in Four Winters and everything the brand represents. I would like to thank Zeid for his committed leadership of the Four Winters global management team and I am looking forward to executing our growth plans. Expanding in North America, Europe, North Africa and the Middle East as well as other potential territories is very exciting, but we do have our work cut out for us. That is why working with strong and committed partners as well as investing a substantial amount of our capital in our supply chain is very important. I am sure with the team we have and the vision in place, we are well poised to expand to all corners of the globe!”

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