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2017 sees launch of new brand Jive Hippo® as UK savings drop to one third of former peak 

  • Jive Hippo to offer families savings on everyday essentials, consumer goods & travel
  • UK household savings at 5.6% compared to peak of 15.5% (ONS)
  • Personal debt up by £1,041 per person in past year (The Money Charity)
  • UK GDP to slow from 2.0% to 1.2% in 2017 (PWC)

New membership brand Jive Hippo® has announced three exciting new services due to launch in the UK on 1 February 2017.

The combined offering will see cash-strapped Brits able to save on everyday goods, high street brands and even holidays abroad.

With UK household savings, having fallen by almost 2/3 since their peak in 1993, services such as Jive Hippo® are becoming ever more essential to families trying to balance their budgets.

According to data from the Office for National Statistics, the household saving ratio dropped to 5.6% in the third quarter of 2016, compared to a peak of 15.5% in Q2 1993 and a high of just under 12% in 2010.

Meanwhile, figures from The Money Charity show that a total of £1.508 trillion was owed by UK citizens as at October 2016, an increase of £1,041.23 per adult since October 2015.

A spokesperson for Jive Hippo® comments,

With Christmas done and dusted, many UK households are feeling the strain when it comes to affording not just luxuries but everyday essentials. That’s why we’ve launched Jive Hippo® Membership, to provide consumers with a new way to purchase goods and services while also saving money.”

Using the new Jive Hippo® membership site,, families can make savings on travel arrangements, everyday living and a wide range of items, including consumer electronics, videogames, toys, kitchenware, household goods and computers.

PWC’s November 2016 UK Economic Outlook has projected that the country’s GDP growth will drop from 2.0% in 2016 to 1.2% in 2017. Growth is predicted to slow down due to, “the drag on business investment from increased political and economic uncertainty following the ‘Brexit’ vote.

The triggering of Article 50, whenever it occurs, is likely to increase this climate of economic uncertainty, pushing many consumers towards tighter budgets ready to weather the Brexit storm. The launch of Jive Hippo® has come at just the right time!

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