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There is no denying that TikTok is thriving at the moment. In the United States alone, there are approximately 80 million active monthly TikTok users, and this number is growing all of the time. 

If you want to reach a growing audience and increase the potential of your brand, having an effective TikTok presence is a must.

If you are wondering how to grow on TikTok, you need to know how to create great TikTok videos. Below, we will reveal some of the different ways you can do this:

1.  Create videos that have viral potential

There is only one place to begin, and this is by creating videos that have viral potential. After all, that’s what we are all going for, isn’t it? We want our videos to reach as many people as possible.

So, how can you create a TikTok video that has the potential to go viral? Here are some ideas and suggestions:

• Tell a story – While everyone enjoys a good trending dance video, stories are the most likely pieces of content to go viral for accounts that do not have big followings yet. If you have a crazy story to tell, let the people hear it.
• Jump on a trend – Another great way to create a video that has viral potential is by hopping on a TikTok trend. Whether this is showing something unique around your house or indeed getting involved in the latest dance trend, if you are able to create a stellar video that offers a unique take on the latest trend, you have a good chance of success. It is important to remember you are going to be competing with all of the other trending videos, so you need to put a spin on it.
• Use trending hashtags – In the Discover tab, TikTok will list top-trending hashtags, so it makes sense to incorporate these into your posts to boost your marketing
• Get to the point – One of the biggest mistakes you can make in any video is waffling or taking too long to get to the point. Short and sweet videos are the most effective.

2.          Do a sleek slow-motion video on TikTok

Slow-motion videos have great potential for success on TikTok. It is a good idea to simply search #slowmotion on the Discovery tab in the app, and you can watch the videos you find for some inspiration.

Once you are ready to shoot your own, here are the steps that you need to follow:

1. Open the TikTok app.
2. At the bottom-center of the screen, hit the ‘+’ button.
3. Record a video in the same manner you typically would.
4. At the bottom left-hand side of the screen, you will find the ‘Effects’ button. Click on this.
5. Scroll to the bottom row of the options, navigate to the right, and hit the ‘Time’ button.
6. Hit the ‘Slow-mo’ button.
7. Underneath the video, there is a bar, which you can use to move the effect to the desired point of your video.
8. On the top right-hand side of the screen, hit the ‘Save’ button.
9. Add any text, sticks, filters, or other effects you wish to add.
10. Press the ‘Next’ button.
11. Simply fill in your details and add your video caption.
12. When you are ready, click on ‘Post’ and watch the views come in.

3. Create a TikTok dance video

As mentioned earlier, one of the best ways to start trending on TikTok is to create a dance video. Of course, you need to make sure that this is appropriate for your brand.

Nevertheless, there is no denying that dance videos always seem to trend and go viral.

Of course, if you want to hop on this trend, you are going to need to master the dance in question before you start filming. There are always some great slow-motion videos on YouTube that take you through the dances at a slow speed so you can pick up the moves with greater ease.

Once you feel you’re picking the moves up, turn the front-facing camera on and set your phone up on a flat surface. This will enable you to see yourself so you can make sure you are doing the moves correctly.

When you are ready, you can start shooting your TikTok dance video, and here’s how:

1. Open the TikTok app on your phone.
2. At the bottom-center of the screen, hit the ‘+’ button.
3. At the top-center of the screen, you should see an ‘Add Sound’ button. Click on this.
4. Use the search bar to find the sound that you want to use.
5. Tap on the sound and then press on the red checkmark to add it to your video.
6. Set your phone up properly so that it is ready to record.
7. Select the timer button, which is on the right-hand side of the screen.
8. You can decide to go for either a 10-second or three-second countdown.
9. Now click on “Start Countdown” and the seconds will start counting down.
10. Record your dance.
11. Add any text, sticks, filters, or other effects you wish to add.
12. Press the ‘Next’ button.
13. Simply fill in your details and add your video caption.
14. When you are ready, click on ‘Post’ and watch the views come in.

4. Edit your videos in a sleek and professional manner

The quality of your videos does not only depend on the content you shoot but also on your editing capability.

You can easily boost your chances of a video going viral and getting on the ‘For You’ page when you ensure your videos are aesthetically pleasing by editing them.

Here are some of our top tips when it comes to editing TikTok videos effectively:

• Use transitions to jump between different video clips
• Create a voiceover using a text-to-speech effect
• Add text to your video that describes what your content is about
• Use vibrant filters – there are lots of amazing filters on TikTok that will help to make your videos more colorful and brighter, which can keep viewers’ eyes on your screen for longer

5. Create a sleek video with seamless transitions

There is nothing worse than a video that has jumpy transitions, which are awkward to watch. Learning how to add transitions to your video effectively is important. Here are the steps that you need to follow:

1. Open the TikTok app.
2. At the bottom-center of the screen, hit the ‘+’ button.
3. Record a video in the same manner you typically would.
4. At the bottom left-hand side of the screen, you will find the ‘Effects’ button. Click on this.
5. At the bottom of the screen, click on the ‘Transition’ button.
6. Choose the transition you want to use. It is possible to use a number of different transitions in one video. However, do be careful. You don’t want to go overboard. The aim is to have a sleek and enjoyable video at the end.
7. In the top-right-hand corner of the screener, hit the ‘Save’ button.
8. Add any text, sticks, filters, or other effects you wish to add.
9. Press the ‘Next’ button.
10. Simply fill in your details and add your video caption.
11. When you are ready, click on ‘Post’ and watch the views come in.

6. Post your TikTok using some key publishing tricks

Now that you have learned about the different steps you need to follow when it comes to creating and editing your TikTok video, the final piece of the puzzle is to increase your video’s exposure with some helpful publishing tricks.

• Share your videos on different social media platforms, such as Twitter, Instagram, and Facebook, to boost your views and exposure.
• If someone comments on your video, engage with them. Reply back to their comment and like what they have written. Check out their content if they have any. All of this can help to boost your TikTok profile and increase your engagement rates.
• While a lot of people obsess over when is the best time of day to post TikTok videos, the most important thing to do is to make sure you are posting on a consistent basis. Make sure you are posting regularly.
• Finally, add popular hashtags to the captions of your videos. However, make sure you do not simply use generic ones. Instead, use hashtags that describe what is going on in the video, rather than simply using hashtags that you find on every other post on TikTok.

Time to create a great TikTok video for your business!

So there you have it: everything you need to know about creating a great TikTok video for your business. We hope that this has given you the inspiration you need to create a sleek, professional TikTok video that encapsulates your brand effectively and gives you a great chance of going viral.