Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.


Ad-verification platform Pubguard appoints Andy Stevens as chairman

In-app ad-verification platform Pubguard has strengthened its leadership team with the appointment of the former president and chief operating officer of SYZYGY as its chairman.

Andy Stevens founded online media planning and buying agency Unique Digital in 2001, which he then sold to SYZYGY in 2010. Andy has a wealth of experience and has previously worked with a number of global blue chip clients, including Avis, Mazda and O2.

Pubguard L-R Chris Damski Justin Wenczka Andy Stevens

Pubguard L-R Chris Damski Justin Wenczka Andy Stevens

Following a £400,000 seed investment from Mercia Fund Managers in 2017, Pubguard has achieved positive growth and has successfully bolstered its team to support significant client wins, including some of the world’s largest publishers and app developers.

Global in-app ad spend is projected to hit $134.36billion in 2018 which represents 21.37% of total media ad spendaccording to eMarketer. The biggest concern in the market is fraud and Pubguard has developed in-app technology that can automatically identify and eliminate the billions of ‘fake ads’ that manipulate vulnerable users every year.

Pubguard has built proprietary technology that automatically reviews in-app advertising to identify offensive, malicious and illegal ad content which can be blocked at its clients’ discretion. The company reviews seven billion ads per month using advanced image and code recognition technologies to solve problems such as fake ads, pop-ups and redirects.

Justin Wenczka, Pubguard’s co-founder and CEO, said: “Pubguard was set up by mobile industry natives to help app developers combat fake and fraudulent ads. Andy brings a wealth of experience and a fresh perspective, which is exactly what is needed to help manage such extraordinary growth.”

Commenting on his new role, Andy Stevens said: “With fantastic support from our investors, Pubguard is on an upward trajectory. I am delighted to be joining the team and to be part of such an exciting business in such a fast moving industry. We aim to not only help define and build the sector, but to be the leaders within it.”

Chris Kilroy, Investment Manager at Mercia, said: “We are delighted that Pubguard has brought Andy on board as chairman. Pubguard is on a mission to help app developers across the globe eradicate malicious advertising content and I am confident that Andy will be instrumental in supporting the company as it continues to scale.”

Continue Reading

Recent Posts