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An entrepreneur’s guide to boosting your business

Carl Reader, author of The Start Up Coach, co-owner of dennisandturnbull.com

 With the summer holidays nearly here, it’s important to take stock and make sure your business doesn’t join you too much in “winding down”. It’s important to avoid getting stuck in a rut and to keep pushing on with the growth,development and success of your business. Here’s a few pointers to maintain your business’s momentum.

5 tips to boost your business

  • Revamp your business plan – set new, achievable goals, so you are always developing. There’s no room for staleness.So many businesses start with a business plan, but let it languish in a drawer post-launch;don’t do this! It should be a living, breathing document that develops with the business and keeps you on track. Set goals, but also be specific and take time to detail how you’re going to achieve them. A strong vision and clear road map is key to keeping your business fresh.
  • Evaluate your business systems. How are they working? Is there any streamlining you could do to improve your business’s efficiency? Talk to your team or colleagues. Focus on any components causing problems or delays in your business – or that are just no longer necessary. This will free up time and energy to allow you and your team to focus on real business aims and achievements.
  • Get connecting. Attend events. Visit clients. Keep in touch with past clients. Update your LinkedIn. Start networking, join in the key conversations on social media and make sure you connect with that person you met at that conference. You never know what opportunity a connection can lead you – and your business – to.
  • What about automation in your business? It doesn’t have to be artificial intelligence robot-style. There are countless apps and programmes that can transform the way you work. Sick of your overflowing email inbox? Sort it in minutes with a new app. Feeling pinned down with updating your company social media? Pre-schedule it. Always trying to keep all documents up to date? Get in the cloud. Spending less time on minor tasks frees you up to focus on your business and the bigger picture, and can refresh and refocus you, too.
  • Up the enthusiasm! If you’re not feeling enthused by your business, chances are your team and clients aren’t all that inspired either. Think carefully with your team about how you can make whatever it is that you do as good as you possibly can for your clients. How can you impress or delight them? What can you do to make their experience even better? Work out what you can do, break it down, and then achieve.

Stay focused, stay on track, and stay enthusiastic.

www.carlreader.com

To hear more from Carl follow him on Twitter @carlreader or join “The Startup Coach” group on Facebook

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