Atom bank teams up with Reevoo to improve customer engagement and service transparency 

Published On : 09/20/2017

Atom, the UK’s first bank built exclusively for mobile, has partnered with user-generated content platform Reevoo to drive greater transparency, improve customer engagement and help prospective customers make informed purchase decisions.

Using Reevoo’s platform, Atom collects reviews for its Fixed Saver account and Mortgage products. These reviews are then displayed on Atom’s website, and have been included in various customer communications including newsletters and social media. This service offering aligns directly with Atom’s core purpose – to redefine the relationship customers have with their money.

Atom uses the myReevoo portal to easily access customer reviews and gather valuable customer data and insights. They also use Reevoo’s Fast Response tool to identify and respond quickly and transparently to negative reviews and customer queries.

These various Reevoo services have enabled Atom to gain encouraging results:

• 96% of those surveyed say they would recommend Atom bank
• 9.1/10 score for Atom’s Fixed Saver account
• 8.5/10 for Atom’s Mortgages
• 17% review response rate (number of reviews published per review request email sent)

Commenting on the partnership, Michael Sherwood, Head of Customer Experience at Atom bank, said: ““Put simply, Reevoo helps Atom understand what verified customers think about our products, services and brand.

We use Reevoo’s platform and feedback capabilities to ask specific questions about the experiences we provide, that in turn, generates insight that ensures the things that matter to customers are fully understood. The insight we gather is then used to inform our business about what we need to do, to make the things that matter most to customers, even better.”

Jonathan Callcut, CEO at Reevoo, said: “It’s encouraging to see a new brand of banks emerge, one that is challenging the industry to pay closer attention to their customers. And it’s very exciting for us to be working with the brand leading the way.”

“We hope our services continue to help Atom understand the needs of their customers in greater detail, and we congratulate them on the positive feedback they have received so far. Their industry leading scores are an example of what organisations can achieve when they make customers a true priority.”

Wanda Rich

Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.