Future Market Insights has recently published a report on “Augmented Reality and Virtual Reality Market – Global Industry Analysis & Forecast, 2017-2025”. The global augmented reality and virtual reality market was valued at US$ 5,176 Mn in 2016 and is expected to register a CAGR of 42.2% between 2017 and 2025. Technology companies, especially, the gaming companies are focusing on increasing investments and are driving the growth of the global Augmented Reality and Virtual Reality market.

Virtual Reality creates a digital environment that replaces the user’s real-world environment. Virtual Reality is primarily used in gaming and entertainment applications. Augmented Reality overlays digitally-created content into a user’s real-world environment. For instance, Augmented Reality can be used to project sales and inventory data onto products on store shelves.

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In recent times, Augmented Reality and Virtual Reality market coming together to impact businesses and enterprises. Most of the businesses, nowadays, have transformed into digital Augmented Reality and Virtual reality, customers find it convenient to use digitized products. Reciprocating to this rise in digitalization and more customers getting engaged in online activities, retailers are looking for ways to leverage their digital presence.

Global Augmented Reality and Virtual Reality Market: Overview, Analysis, & Forecast

The global augmented reality and virtual reality market is segmented by device type, technology, end user, application and component. The component segment has been further categorized into hardware, software and services. The hardware segment has been categorized into these sub-segments: display, processor, sensors, user interface ICs, power management ICs and others. The Sensors sub-segment is anticipated to register a CAGR of 50% during the forecast period.

On the basis of technology, the global augmented reality and virtual reality market has been segmented into augmented reality and virtual reality. The virtual reality segment registered highest market share and was valued at US$ 3,498 Mn in 2016 globally. Further, the adoption rate of AR & VR in gaming is increasing rapidly and is responsible for the growth of the segment in the overall market. However, the virtual reality segment is expected to register a stable CAGR of 40.5% during the forecast period.

On the basis of devices, the global augmented reality and virtual reality segmented into head mounted display, handheld devices, head-up display, smartglasses and others. The head mounted display segment accounted for a CAGR of 44% during the forecast period. Head mounted display segment also accounted for highest market share in 2016 and was valued at US$ 4,156 Mn in 2016 in the overall devices segment.

On the basis of end-user, the global augmented reality and virtual reality market is segmented into consumer and commercial. The commercial segment accounted for a CAGR of 46% during the forecast period. In 2016, the consumer segment accounted for the highest market share and represented a valuation of US$ 3,099 Mn.

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On the basis of application, the global augmented reality and virtual reality market is segmented into gaming, media & entertainment, real estate, retail, education, engineering, healthcare and others. The gaming segment accounted for a CAGR of 45% during the forecast period. Gaming segment held the largest market share in 2016 and was valued at US$ 1,997 Mn in 2016.

Key Segments Covered in the Augmented Reality and Virtual Reality Market are :

By Technology Type

• Augmented Reality
• Virtual Reality

By End-user Type

• Commercial
• Consumer

By application

• Gaming
• Media & Entertainment
• Real Estate
• Education
• Retail
• Healthcare
• Engineering
• Others

By Device

• Head Mounted Display
• Handheld Devices
• Head-up display
• Smartglasses
• Others

By Component

• Hardware
  • Display
  • Processor
  • Sensors
  • User interface ICs
  • Power Management ICs
  • Others
• Software
• Services

Key Regions covered:

• North America Augmented Reality and Virtual Reality Market
  • U.S.
  • Canada
• Latin America Augmented Reality and Virtual Reality Market
  • Mexico
  • Brazil
  • Rest of Latin America
• APAC Augmented Reality and Virtual Reality Market
  • China
  • India
  • ASEAN
  • Australia & New Zealand
  • Rest of APAC
• Europe Augmented Reality and Virtual Reality Market
  • Germany
  • France
  • U.K.
  • Spain
  • Italy
  • Nordic
  • Benelux
  • Russia
  • Poland
  • Rest of Europe
• Middle East & Africa Augmented Reality and Virtual Reality Market
  • North Africa
  • South Africa
  • GCC
  • Rest of Africa

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Key competitors in the Augmented Reality and Virtual Reality market are Vuzix Corporation, Samsung Electronics Co. Ltd, Microsoft Corporation, Google Inc., EON Reality Inc., Oculus VR, LLC, Magic Leap, Inc., DAQRI LLC, Blippar.Com Limited and Osterhout Design Group, Inc. (ODG).

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