BRICS Aerial Work Platforms Market Competitive Growth Strategies Based on Type, Applications, End User and Region

Published On : 03/02/2022

Surging demand across telecommunication sector in Taiwan, Indonesia, Brazil, India and China is likely to drive BRICS aerial work platforms market during the forecast period. Boom lifts are expected to gain significant traction in BRICS aerial work platforms market on account of increasing use in the intricate architectural settings with limited access. Additionally, boom lifts offer various benefits that includes compact design, standard oscillating axle, tight turning radius, mobility and more platform height. 

However, scissor lifts is anticipated to witness surging demand in BRICS aerial work platforms market in future owing to rising demand in installation and maintenance applications and mainly its operational benefits. Smartphone proliferation coupled with need for advanced telecom infrastructure is expected to positively impact the growth of BRICS aerial work platforms market.

Haulotte Company in BRICS aerial work platforms market was recently helped IGA (Istanbul Grand Airport) in onsite building world’s largest airport mega-project in Turkey. For the same, the leading company is planning to utilize over 300 Haulotte aerial work platforms, which further drives the growth of BRICS aerial work platforms market. Key players in BRICS aerial work platforms market are further planning to focus on developing boom-supported and low-weight elevating aerial work platforms for catering to the end-user demands effectively. These manufacturers in BRICS aerial work platforms market are also planning to work on automating the manufacturing processes in a bid to enhance product reliability and quality.

Mobile work platforms that can be used by workers and technicians etc to physically or manually reach inaccessible areas are known as aerial work platforms (AWPs). These platforms are supported by lifting mechanisms; usually cranes or vehicle-mounted equipment. AWPs are widely used in construction and mining industries, owing to the nature of work, complexity in structural design and elevation. AWPs are also utilized for maintenance and repair activities of high tension power lines, disaster management operations and in defence sectors. Incorporation of safety features, ease of handling, and manoeuvrability are some of the features driving the growth in the AWPmarket.

Large-scale construction projects, increasing installation and maintenance activities of street lights, power cables and transformers, up-gradation of fire-fighting stations and relatedinfrastructure, and increasing organization of festivals, concerts and corporate events are driving the need for AWPs across geographies. These platforms can be controlled using various methods such as vertical, lateral, rotational, and ground movement. Movement of these platforms is initiated with the help of compressors or hydraulics. The AWP industry can be divided into rental and privately owned segments. Rental companies account for the largest share of the global AWP market and it predominates theprivately owned sector. The main reasonrental sector dominates the privately owned sectoris due to the safety factor, as rental firms not only provide trained personnel to handle the machinery. AWPs are broadly categorized as boom lifts, scissor lifts and mechanical lifts. Boom lifts are further classified into straight and articulated boom lifts.

Some of the underlying drivers of the market are economic growth in developing countries, growing investments in real estate and infrastructure, developing telecommunication networks, increase in urbanization, worker safety concerns and adoption of best practices for efficient and sophisticated construction methods. However, lack of machine-specific training to engineers and technologicalunawareness and safety considerations related to lift equipment are the key issues affecting growth of the AWP market.

The market for AWPs is anticipated to exhibit firm double-digit growth in BRICS countries, particularly in Brazil and China. Strong residential and commercial construction projects and increase in public infrastructure spending is anticipated to support phenomenal growth by 2020. With the increasing investments in the construction industry, India and China collectively are anticipated to hold a commanding share in the AWP market. Various government construction projects for the summer Olympics and 2014 FIFA World Cup have proved to be major drivers of growth in 2014. Furthermore, increase in capital investment and growth in the mining industry indicates strong growth prospects forthe AWP market in Brazil.

Players in the AWP market adopt various strategies to gain market share, enhance sales, promoteproducts in non-rental segments such as military and governmentand expand in the utility business and service industry. Also, finding niche areas in the market that demand specific size and application ofAWPsoffers a window of opportunity to increase market share.

Some players in the market include Caterpillar, MEC Aerial Work Platforms, Terex, JLG Lift and Access Equipment, Snorkel Lifts, Tadano, Haulotte and others.

Safety measures for AWPs is a major issue for which construction developers need to follow standards and norms as specified by concern specified by the Occupational Safety and Health Administration (OSHA). AWPs are crucial equipment for construction and building maintenance. Increased scale with regard to construction projects and decline in availability of labour force is anticipated to favour growth in the construction equipment industry and hence, the AWPmarketin the near future.

This research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically-supported and industry-validated market data.It also contains projections usinga suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, technology and applications. The report covers exhaustive analysis on:

• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies involved
• Technology
• Value Chain

Regional analysis includes

• Brazil
• Russia
• India
• China
• South Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors, along with market attractiveness within the segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Brics Aerial Work Platforms Market 

Report Highlights:

• Detailed overview of parent market
• Changing market dynamics in the industry
• In-depth market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint

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