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House prices in the west London suburb of Hanwell have risen by more than 50 per cent over the last ten years,[i] and now with the impending arrival of Crossrail, Ealing residents are set to benefit from the largest reduction of journey times into London[ii]. Savvy buyers hoping to get onto or move up the property ladder and capitalise on the hidden hotspot of Hanwell, should look to the award-winning development, Shakespeare Road, W7, where Notting Hill Genesis have just launched their latest development of Shared Ownership homes.

Shakespeare Road enjoyed a successful launch earlier this month with exceptional levels of interest in the 22 one, two and three-bedroom apartments. Situated in a sought-after residential road in leafy Ealing, the apartments have been meticulously designed to naturally unify Shakespeare Road with the local Victorian influences.

The Shared Ownership apartments deliver a great opportunity for young professionals and families alike, on the hunt for an affordable property that strikes the perfect balance between character and charm, alongside the ‘box fresh’ appeal of a new build home. Purchasers at Shakespeare Road are spoilt for choice, conveniently located within walking distance of a trio of stations, including Hanwell station (Zone 4) and West Ealing station (Zone 3) both offering services into London Paddington in under 30 minutes, reducing to just 8 minutes once Crossrail services begin.

Sarah Butler, Commercial Director of Notting Hill Genesis, comments: “We are really pleased to have launched our latest Shared Ownership homes at Shakespeare Road. This development offers buyers something different, and we have worked very hard to bring to the market a selection of apartments that are full of character but also have the modern and contemporary feel expected from a new build property. With 60% of homes already reserved, it is clear that buyers are keen to own a home that will be a great future asset.”

The Shared Ownership apartments at Shakespeare Road have been built to the highest of standards, with careful consideration given to a range of layouts across the collection. Showcasing a modern specification throughout, the homes offer a range of design features including large stylish bay windows, French doors and high ceilings, create impressive light-filled and elegant spaces. Second floor apartments offer a loft-style open-plan layout with the added dimension of skylight windows further promote bright interiors. All properties offer high-quality internal fixtures and sleek finishes, including contemporary fitted kitchens with a range of integrated Zanussi appliances and Quartz stone worktops ensure a hard-wearing and luxury feel.

one bedroom apartment

Hanwell offers great transport links to get residents into the West End and neighbouring areas such as Hammersmith and Chiswick. Nearby Greenford Avenue showcases a great range of local shops and restaurants only a few minutes’ walk from the development. Additionally, Ealing Broadway is less than two miles away, London Designer Outlet at Wembley Park is six miles from home and Westfield White City, with over 250 retailers, is also a 30-minute drive away.

Commuters are just a five-minute walk from Hanwell Station, offering fast services into London and Heathrow Airport in just 20 minutes. More extensive public transport connections are available from nearby Ealing Broadway, where commuters are well-served by Central, District and National Rail services, plus a number of local bus routes. From 2019, Crossrail trains will run from Hanwell station, where residents can reach London Paddington in 8 minutes, Canary Wharf in 30 minutes and Heathrow Airport in 11 minutes.

Prices for a one-bedroom apartment at Shakespeare Road are available from £140,000 for a 40% share of £350,000, two bedroom apartments from £154,000 for a 35% share of £440,000 and three bedroom apartments from £165,625 for a 25% share of £662,500. To book your viewing or for further information, please visit or call 020 3815 2222.



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