GABBCON Hosts Session to Discuss MAD Network’s New Open-Source Blockchain Protocol; Omnicom Media Group to Examine Impact of Blockchain on Fraud and Brand Safety; Grammy Nominated Artist AKON to Offer Case Study on Blockchain for Social Good
In the wake of the recent Facebook/Cambridge Analytica scandal and implementation of the EU’s General Data Protection Regulation (GDPR),GABBCON, Global Audience Based Buying Conference & Consultancy, joins MAD Network and Omnicom Media Group on Cannes Lions’ main Innovation Stage to explore how blockchain technology in conjunction with AI can create a new paradigm where privacy and profitability can coexist.
The blockchain revolution and the announcement of MAD Network’s new open-source blockchain protocol for digital advertising will be the highlight of a series of Cannes Lions conversations hosted by GABBCON from June 18-22 on the Princess AVK, also known as the “Audience-Based Buying & Blockchain Yacht”. The yacht will be docked in Berth N27 behind the Palais in the Old Port (Le Vieux Port de Cannes, Jetee Albert Edouard, Berth N27). Members of the press are required to RSVP to confirm attendance to the hosted events.
“The turmoil surrounding Cambridge Analytica and Facebook and the new GDPR privacy legislation being released later this month in the EU is the beginning of a tectonic shift in the ways we must think about and address consumer privacy,” stated Gabe Greenberg, GABBCON’s CEO and Founder. “The current advertising ecosystem relies on a protocol that fails consumers in the way data is managed and used; and has failed brands, agencies and publishers who see diminishing amounts of media dollars actually spent on media. DSP’s, publishers, consumers, brands and agencies will all benefit from the new open source MAD Protocol. We look forward to announcing the MAD Protocol on the Cannes Lions stage where we will discuss how we can improve brand safety and better control data leakage, giving the consumer more control of their own data.”
The ideology behind the MAD Network Protocol will be showcased during The Death of OpenRTB: Blockchain Beyond the Hype,” panel hosted and moderated by GABBCON’s Greenberg at the Palais Innovation stage from 10:00 – 10:45am on Tuesday, June 19, 2018. The panel will feature:
- Adam Helfgott, MAD Network CEO
- Barry Cupples, Global CEO Investment, Omnicom Media Group
- Jeff Ratner, Chief Media Officer, iCrossing, a Division of Hearst
Mad Network is creating the first blockchain protocol and ecosystem dedicated to advertising. The MAD Protocol is a new foundation for creating a trusted pipeline for collaboration across the ad tech value chain. By pairing the core tenets of blockchain and cryptography with machine learning and AI, the system delivers privacy-by-design. Regulatory compliance becomes a by-product of this new system, delivering the privacy consumers and regulators are starting to demand around the world.
“MAD Network is focused on solutions,” says CEO Adam Helfgott. “Instead of trying to capitalize on ‘blockchain’ as a marketing feature, we are focused on future thinking. That’s why we decided to reimagine and reestablish the entire ecosystem from the ground up and develop a new model that uses blockchain to secure a verified communications channel between a brand and a consumer through a media placement.”
GABBCON will also host “Branding Africa: Blockchain, Entrepreneurship and Empowering the Future,” featuring a conversation with Grammy-nominated, producer, and entrepreneur, AKON. This session will be held on Monday, June 18, 2018 from 3:30 – 4:15pm at the Palais Interactive Main Stage. The discussion will focus on using blockchain to create economic inclusion and innovative opportunities for brands to engage and empower Africa’s swiftly growing youth population.