Cavai further bolsters its team with the appointment of a Group Agency Director as it continues upon steep growth trajectory
Published On :
London, 9th September 2021: Cavai the leading conversational advertising cloud, today announces the appointment of Attique Rehman who joins the business as Group Agency Director.
Attique was most recently Creative Strategy Partner at The Telegraph. Prior to this, he held senior roles at organisations such as ITV, eBay and Reed Business Information.
Cavai has built the world’s leading global conversational advertising cloud, working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement – with clients experiencing massively increased ROI thanks to these non-interruptive ad formats which enable two-way dialogue.
Attique comments: “Conversational advertising is one of the few unexplored territories in media. There is so much potential for brands to boost engagement and connections with their audiences. My goal will be to introduce agencies to Cavai’s unique offer, to help clients understand its value, and to educate the wider industry on how conversational advertising can offer the ultimate in insight, attention and engagement; especially when compared to other, more standard formats.”
Ed Preedy, Chief Revenue Officer at Cavai, adds: “I have no doubt that Attique will help us to deliver optimal experiences that boost engagement for a variety of brands. With his energy, professionalism, attention to detail, and work ethic, Attique will be an asset to the team. His ability to build rapport with everyone around him is matched only by his awareness of the media landscape and the importance of creativity in campaigns.”
The news of this hire comes hot on the heels of the announcement that Cavai has raised over £6.5million to drive significant international expansion, as its privacy-by-design conversational advertising and in-ad ecommerce functionality is recognised by growing numbers globally.
Cavai was founded in Oslo in 2018 and now has over 60 employees globally. As the company continues its global expansion, it is developing next-generation, user-centric marketing solutions which enable one-to-one dialogue with consumers across a variety of formats, including video. Cavai will also be launching conversational ecommerce solutions which will integrate with local payment solutions providers and enable in-ad purchases.
As marketers move away from interruptive formats and seek privacy-by-design solutions to personalise communications and generate insights, conversational formats have helped Cavai’s clients to stand out from the competition and drive ROI whilst enabling true interactivity and bringing humanity to brand communications.
About Cavai:
Cavai is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology.
Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social buys in the same way as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai supports leading global brands and publishers in conversational advertising.
For more information on how to make advertising great again and be a part of creating the future of conversational advertising, contact the Cavai team at hello@cavai.com.
PR Contact:
Julia Smith
Cavai PR Director
Julia@thedigitalvoice.co.uk
07799 894184
For more information
Steffen Svartberg, Founder & CEO Cavai
Phone: +4790999500, Email: steffen@cavai.com
This is a Sponsored Feature
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.
-
-
NEWS3 days ago
Oil slips on US gasoline stocks buildup; traders eye weekend OPEC+ meet
-
-
-
NEWS3 days ago
ASML and peers climb on hopes for less severe US curbs on China chips
-
-
-
NEWS3 days ago
UK’s Direct Line surges after rejecting Aviva’s $4.16 billion takeover offer
-
-
-
BUSINESS2 days ago
KIXY & BRITISH WRESTLING PIN PARTNERSHIP TO EMPOWER COMMUNITIES
-