Cigna have appointed Alison Meckiffe as Chief Marketing Officer (CMO) for their Global Individual Private Medical Insurance business (Global IPMI). Alison joins Cigna with over 17 years’ experience of strategic marketing and customer insight, and brings a wealth of knowledge developed within the insurance industry, as well as other global, customer-focused sectors in the consumer leisure and goods market.
This newly created role reflects the significant growth of Cigna’s IPMI business area, providing high quality private medical insurance to globally mobile individuals.
“I am delighted to be joining Cigna at such an important time,” said Alison.
“Customer focus is key to all growth opportunities. At Cigna, we wish to establish a ‘one customer focus’ so that we can provide a seamless sales and service experience, delivering this to customers and partners in their channel of choice.
“We plan to design our services around what customers buy, how customer buy and the way they use our insurance solutions, based on insights from both inside and, increasingly, outside of the insurance industry. I am keen to share my experience from different sectors to bring a wider view which will help design Global IPMI customer solutions of the future.”
Alison joins Cigna from AXA insurance where her most recent role was Chief Operating Officer with responsibility for marketing, analytics, sales & service operations – all with a digital focus. Before AXA, Alison worked for TUI Travel for almost 11 years in various roles, including Digital Strategy & Business Development Director and Global CRM.
Cigna Global IPMI’s vision for 2020 includes its mission ‘to be the first place customers turn to for their health and wellbeing solutions’. This is supported by offering a one-stop-shop for health and wellbeing, with omni-channel connectivity and first class customer service. The recruitment of a new CMO will help accelerate Cigna’s innovation in its digital service provision – enabling a seamless, global customer experience.
ArjanToor, Director of Cigna Global IPMI, welcomed Alison’s appointment:
“I am delighted to welcome Alison on board. She has a proven track record in business development through a ‘customer journey’ mind set and extensive knowledge of multi-channel marketing strategies on an international level. We will be working closely with our broker partners to make Cigna Global IPMI both their, and their customers’ brand of choice and I am convinced that we will benefit tremendously from Alison’s expertise.”