Crypto to Go: Lattesso Launches Loyalty Program on the Blockchain

Published On : 04/27/2018

Leading Swiss coffee brand unveils Crypto Valley-first loyalty token at Blockchain Summit in Zug

Chilled coffee producer, Lattesso, has today unveiled the Crypto Valley’s first loyalty token at the Blockchain Summit in Zug, showcasing the industry’s first proof of concept.

The Lattessocoin, Lattesso’s virtual token, is based on the qiibee system, a specialized platform for loyalty programs on the established Ethereum blockchain. From the end of May, every cup of Lattesso will come with a code which entitles customers to free Lattessocoins, which are stored on the blockchain and accessible via a user-friendly web app with no expiration dates, conditions or restrictions.

Erich Kienle, CEO of Lattesso, described the collaboration as a “pioneering achievement”.

“We are very pleased to present this world-first in Zug’s Crypto Valley, the worldwide blockchain hotspot,” he said.

Lattesso wants to make the benefits of tokens accessible to the public by adopting blockchain technology to power its customer loyalty program. In contrast to traditional loyalty programs, the Lattessocoin connects a fragmented market, increases its efficiencies, and cuts out the central data authority by being on the blockchain.

Co-founder and CEO of qiibee, Gabriele Giancola, said: “Customers worldwide are familiar with air mile programs and loyalty points, and although these are important practices for retailers and brands, customers are limited and restricted in how they can utilize their points and rewards. Now Lattesso customers will be able to exchange their loyalty points for cryptocurrencies from their smartphones.”

Tokens from all qiibee partners are exchangeable, which means that Lattesso customers can exchange their loyalty points not just for coffee, but also benefit from a variety of other offers in the future. Customers can also exchange their tokens for cash.

Cryptocurrencies and tokens, including Lattessocoins, are also freely tradeable, with demand determining the price.

For more information, visithttps://www.lattessocoin.ch/

Wanda Rich

Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.