Emulsified shortenings are used to hold the water, oil and shortening together in the product, which helps to retain the moisture in the products for a longer period of time. Emulsified shortenings are also known as high ratio shortenings that have the capacity to absorb more liquid and sugar than the other available shortenings. Emulsified shortenings have a neutral taste, and therefore, does not interfere with the other flavourings. Emulsified shortenings are used in the preparation of various products such as dairy, confectionery, bakery, and desserts. Emulsified shortenings help to improve taste and volume of bakery products, enhances the texture and moisture, improves crumb structure in cakes, enhances the structure of whipped products, and helps to strengthen the gluten network in the dough.

Enormous Beneficial Properties Propelling the Emulsified Shortenings Market.

The increase in demand for bakery products is anticipated to serve a driver for the emulsified shortenings. The consumer preference for convenience, hectic lifestyle, increase in the number of working women, and economic feasibility is some of the major reasons for the increase in the demand for bakery products.

Emulsified shortenings are an important ingredient that is required during the preparation of bakery products as it improves the overall quality of the products. The major concern for the manufacturers in the bakery industry is to have uniform mixing of the ingredients that helps in the formation of uniform quality products with even taste and texture. The water and oil are the most common ingredients that are required for the preparation of the bakery products, and thus, uniform mixing of oil and water is essential to form consistent quality products. Thus, the manufacturers in the bakery industry have an excellent option of using emulsified shortenings, which helps in to improve the quality of the bakery products. Emulsified shortenings help in the mixing of oil, water and all other ingredients that are present in the bakery products, and therefore, the increase in demand for bakery products is expected to drive the sales of emulsified shortenings.

The companies are trying to develop lactose-free, gluten-free, trans-fat free, and naturally produced emulsified shortenings to attract consumers. As awareness is increasing, consumer preferences are changing. In recent years, the demand for gluten-free and clean label products is increasing among consumers. Thus, the manufacturers in the food industry are estimated to opt for the emulsified shortenings that are aligned with the consumer requirements.

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Emulsified Shortenings Market: Regional Analysis

The rising demand for confectionery and bakery products in the Asia Pacific region is expected to create an opportunity for the emulsified shortenings market. The increase in urbanization and disposable income has improved the living standards of the population. The high youth population and the preference for convenience are some of the drivers for the increase in demand for the bakery and confectionery products in the Asia Pacific region.

The bakery industry is well established in North America and Europe region. The manufacturers of the emulsified shortenings have the opportunity to improve their marketing strategies to attract their consumers.

Emulsified Shortenings Market: Key Participants

Some of the key market players in the emulsified shortenings market are:

• Cargill, Incorporated
• Bunge Limited
• Mallet & Company, Inc.
• Lonza Group AG
• Palsgaard
• Archer Daniels Midland Company

The research report presents a comprehensive assessment of the emulsified shortenings market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as form, source, distribution channel, and end-use.

The report covers exhaustive analysis on:

• Emulsified shortenings Market Segments
• Market Dynamics
• Market Size
• Supply and Demand
• Current Trends/Issues/Challenges pertaining to emulsified shortenings market
• Competition Landscape and Emerging Market Participants in emulsified shortenings market
• Technology related to Production/Processing of emulsified shortenings
• Value Chain Analysis of the emulsified shortenings market

The regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Emulsified Shortenings Market Segmentation

The emulsified shortenings market can be segmented on the basis of form, source, distribution channel, and end-use-

On the basis of form, the emulsified shortenings market can be segmented as:

• Dry
• Powder
• Pellets
• Liquid

On the basis of source, the emulsified shortenings market can be segmented as:

• Plant-based
• Animal-based

On the basis of end-use, the emulsified shortenings market can be segmented as:

• Food Processing
• Bakery
• Confectionery
• Dairy
• Desserts
• Foodservice/HoReCa (Hotels/Restaurants/Café)
• Household

On the basis of the distribution channel, the emulsified shortenings market can be segmented as:

• Direct Sales/ B2B
• Indirect Sales/B2C
• Hypermarkets/Supermarkets
• Wholesalers
• Convenience Stores
• Specialty Stores
• Online Retailers

Report Highlights:

• Detailed overview of parent market
• Changing dynamics of the emulsified shortenings market in the industry
• In-depth market segmentation and analysis
• Historical, current, and projected market size in terms of volume and value
• Recent industry trends and developments in the emulsified shortenings market
• Competitive landscape of the emulsified shortenings market
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on emulsified shortenings market performance
• Must-have information for emulsified shortenings market players to sustain and enhance their market footprint

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