Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

BUSINESS

esbconnect finalises management buyout and welcomes in a new age of people-based marketing

esbconnect finalises management buyout and welcomes in a new age of people-based marketing

Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board

London UK, 13th July 2023: Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance as a vital ID solution.

UK-based esbconnect, which has nine years of industry expertise, can now introduce a suite of products – including Data-Driven Email, First-Party Data Builds and Inbox Extend – to help reach a brand’s KPIs across social and programmatic environments.

The MBO also sees esbconnect add an experienced advisory board made up of serial tech investor Lee Cory, Ometria CFO Xenia Ilyasova and digital specialist and entrepreneur Ray Jenkin.

esbconnect’s new beginning comes amid a surge in demand for first-party data solutions, with email in particular gaining traction as an increasingly valuable post-cookie ID.

Chaplin explains: “We really believe in email as the most powerful customer acquisition tool. With the disappearance of the cookie edging ever closer, marketers are more reliant than ever on email as an identifier. As online marketing changes almost beyond recognition, brands need to ensure they have a first-party data strategy that is fit for the modern age.”

esbconnect helps brands acquire and retain more customers through its proprietary email database of millions of UK consumers. Offering more than 150 targeting variables, the company has set up, managed and run email campaigns for more than 600 brands, driving performance and allowing them to leverage valuable first-party data in the social and programmatic spaces.

esbconnect’s services deliver rich insights for brands. Its customer acquisition platform reaches some 17m consumers across the UK, and it tracks opens and click-rates of 50m emails each month, helping brands to monetise data, find new customers and grow their databases.

“Following the successful completion of the management buy-out, we are so excited to be able to double down on growth, with a newly refreshed vision and a number of key product developments in the pipeline for the rest of 2023 and beyond,” says Chaplin.

“With such significant changes in the marketing landscape, the buyout felt like perfect timing. We are laser-focused on our plans to help brands deliver effective marketing in this cost of living crisis. This year will see us scale up as we support increasing numbers of advertisers and publishers with our technology – enabling their teams to develop future facing marketing strategies fit for the modern age. Through people-based marketing, and despite the death of the cookie, a bright future awaits.”

esbconnect’s platform enables clients such as Hello Fresh, Clarks and Ted Baker to engage new customers on any device and channel, using email as a trusted digital ID. Its platform puts brands in front of millions of consumers whilst building a multi dimensional picture of an individual across channels and devices. It delivers precision targeting at scale; connecting email, cookie and mobile data to track customer journeys live from platform to platform. Its GDPR-compliant proprietary database of 15 million UK consumers is rigorously cleaned, verified, opted in, and overlaid with rich data on demographics and behaviours, thereby allowing advertisers to unlock the value of email data and deliver a reliable picture of customer intent

 

For more information: hello@esbconnect.com

Press contact: Maryum Sheikh, Press Lead, The Digital Voice™

About esbconnect:

esbconnect equips brands with the tools and strategies they need to better target and connect with customers. Its services deliver rich insights for brands, with its platform reaching some 17m consumers across the UK and tracking opens and click-rates of 50m emails each month. Our Inbox Intelligence provides valuable insights, enabling brands to understand their customers, expand their first party data, and create personalised marketing campaigns across offline and online channels. As a strategic partner, esbconnect helps brands navigate the challenges of a changing digital landscape, unlocking new opportunities for growth and delivering exceptional results. esbconnect have helped more than 600 brands grow, including the likes of Clarks, Tails and Hello Fresh.

Continue Reading

Why pay for news and opinions when you can get them for free?

       Subscribe for free now!


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Posts