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The growth of BNPL services has been nothing short of explosive in recent years. The global BNPL market is expected to reach $633 billion by 2024, up from $46 billion in 2020. This expansion is driven by several factors, including the increasing popularity of e-commerce, the rise of mobile payments and the growing demand for more flexible and convenient payment options. 

Almost overnight, BNPL solutions have become an increasingly important part of the retail landscape. Businesses of all sizes are looking to get in on the action. 

This article explores some of the key features of BNPL apps and how they benefit consumers, businesses and the overall finance ecosystem. We’ll also discuss the role of custom BNPL development and BNPL development companies in creating these solutions and the proliferation of BNPL in both the B2C and B2B sectors.

BNPL equals customer convenience

One of the main advantages of BNPL apps is their convenience. Rather than having to pay for purchases upfront or take on additional credit card debt, consumers can use a BNPL app to spread the cost of their purchases over time. This can make it easier for them to afford larger or more expensive items and help them manage their cash flow better. 

In addition, BNPL apps typically offer a range of payment plans, with options for weekly, biweekly, or monthly installments. Some apps also offer promotional financing, allowing consumers to take advantage of special offers and discounts. Overall, this flexibility, especially in comparison with traditional financial products like high interest rate credit cards, has been pivotal in BNPL market adoption. 

Enabling better personal finance

In addition to offering flexibility and convenience, BNPL apps can also provide many other benefits to consumers. For example, many BNPL apps offer tools and resources to help users track their spending and set budgeting goals. This can be especially useful for those working to pay off debt or improve their financial health. Some apps also offer rewards or cashback programs, which incentivizes users to make purchases and save money simultaneously.

Drives sales and top-of-funnel growth for businesses 

For businesses, BNPL solutions can be an effective way to drive sales and increase customer loyalty. By offering BNPL options, companies can make it easier for consumers to make purchases and attract new customers who might not have been able to afford their products or services. BNPL solutions can also be integrated into existing e-commerce platforms. This makes it easy for businesses to offer these payment options to their customers.

B2B BNPL: delivering value beyond the customer 

The bright BNPL future is predicated on more than just customers, however. There is also a growing demand for B2B BNPL solutions, which allow businesses to offer payment options to other businesses. Just as it’s beneficial for consumers to have more flexibility, this can be especially useful for companies looking to make large purchases or investments, and it can help improve cash flow and reduce the need for additional financing.

Key focus area: working with a BNPL development company

Custom BNPL app development companies play a crucial role in creating and rolling out BNPL solutions. These companies specialize in creating customized BNPL apps and platforms that meet businesses’ and consumers’ specific needs and requirements. 

They work with clients to understand their goals and objectives and develop solutions tailored to their needs. This can include everything from design and user experience to payment processing and fraud prevention.

How to harness BNPL to differentiate your brand and grow 

BNPL apps and solutions are essential components of the digital retail landscape, offering flexibility, convenience and a range of other benefits to both consumers and businesses. Over the next few years, their BNPL growth will only continue as more and more sectors embrace its potential. 

How can you leverage the BNPL opportunity to scale your business and better serve your customers? The best way is by navigating the regulatory, design and engineering process by working with a financial services consulting partner. Click here to get started on your journey by connecting with Star. 

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