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As a small business, competing with the bigger fish in your industry can be difficult. However, it is not impossible! This is where a carefully constructed local marketing strategy can help you to stand out from the crowd.
If you are new to the marketing world, it can be a little overwhelming. There are so many different marketing approaches you can use, which can make it hard to know where to begin.
But there’s no need to panic, as that’s where this guide comes in. Below, we will take you through some foolproof local marketing strategies for small businesses to make the most of.
There is only one place to begin, and this is with leaflet marketing. Leaflets and flyers have long been an effective way for people to reach their target audience. They look stylish and professional, helping you to stand out from the competition.
Many people overlook print marketing in today’s digital age, focusing their efforts on online advertising. However, there is room for both, and a careful blend of both offline and online strategies is typically the best approach.
The reason for this is that print marketing boasts a number of key benefits that online marketing simply never will. For instance, print marketing is tangible. Being able to pick something up, put it down, and then read it at your own convenience is a distinct advantage that offline marketing will always have over online marketing.
Online marketing can be quite intrusive. There is nothing worse than a pop-up appearing while you are in the middle of something. It’s very rare that people click on the pop-up, save the site details, and then go back to it at a later date. However, with flyers and leaflets, this is very easy to do.
The only thing you need to do is make sure you team up with a quality printing company that can deliver stylish and high-quality leaflets. Are you looking for a great flyer printer? Try HelloPrint. They can provide you with premium quality leaflets with a quick delivery service so you can get the word out about your business as quickly as possible.
You can also use flyers to target your marketing efforts effectively. You can hand them out in areas and locations where you know you are most likely to find your target audience. This is a great way of boosting the effectiveness of your campaign.
Set up a Google My Business profile
To get noticed by potential customers in your local area, it is important to show up in the local search results section of Google Search, as well as Google Maps. For this to be the case, you need to set up a Google My Business profile.
This is an effective way of showcasing your company’s best features, making it easy for people to discover your business, learn more about it, and contact you.
When you are completing your profile, the key is to include as much critical information as possible. You need to incorporate your business name, opening hours, website, phone number, address, description, and images.
Make sure your information is accurate across the Internet. If your contact number in your Google My Business profile differs from the phone number on your social media pages, this will only hurt your ranking and overall visibility.
Make the most of social media marketing
Social media marketing is a great tool for small businesses to use. Of course, there are many different social media platforms, with TikTok, YouTube, LinkedIn, Twitter, Facebook, Pinterest, Snapchat, and Instagram being some of the main ones.
Of course, you cannot be expected to build a presence on all of these platforms. Instead, it is always best to simply focus on one or two social media platforms to get the best results.
You need to figure out what social media platforms your target audience is using. This involves doing some research into demographics beforehand. This is the best way to discover what platforms are going to be the most profitable for you and make the most sense.
You also need to consider the type of content that you are going to be sharing. Naturally, if your business is very image-centric, it makes sense to have a presence on Instagram.
Once you have decided what platforms to use, you then need to put together a marketing strategy. The key to social media is that it is all about showing your personality and engaging with people on a personal level.
The worst thing you can ever do is simply post an endless string of promotional messages, directing people to your products and encouraging sales. This form of direct marketing does not work on social media.
Instead, you need to post on a regular basis, cover topics related to your industry, and answer questions you may receive from your customers. It makes sense to have one person in charge of your social media efforts so that your brand has a consistent voice.
You also need to make sure that you are posting on a consistent basis. People will quickly lose interest if you post several times a day and then go missing for a week. People like to know what to expect from the accounts they are following, which is why you need to be consistent. You can use social media scheduling tools to help you with this.
Create local content
Aside from the points that we have mentioned above, it is important to create local content so that you can rank locally and feature high in the search engine result pages for local terms.
When you are writing your content for your blog, think about different ways that you can put a local spin on it. You should also keep on top of any local stories that are relevant to your business and your consumer base so that you can cover those.
There are a number of different benefits that are associated with doing this. Firstly, you will be creating content that is highly relevant and beneficial to your target audience. Therefore, you are increasing the likelihood that people come to your website to read what you have to say.
Aside from this, when creating local content, you are going to be using local search terms, which will help you to increase your visibility when people search for similar terms to find a business like yours.
There is a saying that content is king, and that is very much the case, but you need to make sure that it is relevant, original, and informative.
Encourage reviews from your customers
For small businesses, there is nothing better than recommendations from customers. This is a form of “social proof.” After all, people are going to be more likely to believe what other customers have had to say than your own marketing message.
Because of this, it is important to make sure that your past customers leave reviews about your service. The trouble is that most people today are time-poor, meaning they won’t always take the time to leave a review.
This is why you need to encourage them to do so. You could offer them a special discount for leaving a review or enter them into a prize draw. Think about what would be enticing for your consumer base.
Of course, one of the biggest worries that people have is that someone may leave a bad review about their business. This can always be disappointing to see. However, how you react to these reviews is what is really going to set you and your business apart.
Do not simply ignore a negative comment. Instead, get in touch with the customer and say that you are sorry that their experience fell short of their expectations and offer to rectify the issue in some way. You never know, you could turn a disappointed customer into a loyal one!
However, even if the person in question does not reply, you have shown everyone else that you care about your customers and that you are willing to get the extra mile to make sure that they are satisfied and have a positive experience with your business.
Final words on the best foolproof local marketing strategies for your small business
So there you have it: an insight into some of the best local marketing strategies to use for your business. If you follow the techniques that we have mentioned above, you can ensure that your business reaches new heights in your local area.
One thing that you should always do is track your efforts so you can see just how successful your marketing efforts are and whether or not any changes need to be made to improve your efforts going forward.