According to a recent market study by Future Market Insights (FMI), the fresh figs market surpassed US$ 1.4 billion in 2022 and will reportedly grow at a healthy CAGR of 5.3% between 2022 and 2032. Fresh figs are the fruits of fig tree that only produce fruit once a year. Figs are native to the Mediterranean region, although they are currently farmed all over the world. 

The FMI study finds that fresh figs are gaining popularity worldwide, especially in the regions of North America and Europe, due to the increasing health-conscious population. Growing applications of fresh figs in food processing as well as in the foodservice industry has increased due to their high nutritional composition and natural sweetness. 

Fresh Figs to Replace Sugar as a Natural Sweetener, Expanding the Scope of Applications 

Fresh figs have long been touted for their health benefits, and have been used in various culinary recipes. The fruit is packed with various nutrients and fibers, plus, it has a significant amount of natural sugar. The health-conscious population has been significant increasing, globally, and processed food manufacturers want to cater to the demand from this particular population. 

Health-conscious population across the world is seeking alternatives that are economical as well as high in nutrition. Fresh figs serve this purpose, and thus, their use in the food and beverage industry as a natural sweetener has increased.

Though transportation and storage of fresh figs is an issue, but manufacturers are using alternatives such as preparing marmalades and concentrates of fresh figs so that there is increased shelf life and easy and cost-saving transport. 

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Consumer Demand for Exotic Flavors in Food Products to Bolster Sales

Exotic flavours are trending and enjoying increased demand in the food and beverage sector. Innovative and exotic food flavours are experiencing great demand in various products such as ice creams, yogurts, snacks, etc. Fresh figs have an exotic taste and sweet aroma that is not favoured by everyone consuming them. But their incorporation in products such as ice creams, yogurts, etc., brings out a sweet taste, which is preferred by consumers in the countries in North America and Europe. Thus, the consumer base is developing a sweet tooth for products containing fresh figs as an ingredient and as an exotic flavor. 

Moreover, less sweet varieties of fresh figs, such as the Kadota variety, are being used in salads because their sweet flavour is experienced when the food product they are added to has a slightly salty flavour. Various varieties of fresh figs are available in the market that can be used in specific applications to experience the exotic taste that foodservice providers around the world are experimenting with and desire. 

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Mediterranean-grown Fresh Figs Witnessing Incremental Demand in Developing Countries

Fresh figs are most prevalent in the Mediterranean region that produces the highest amount of fresh figs in the world. Mediterranean grown fresh figs are also in high demand due to the significant amount of vitamins, amino acids, and antioxidants that they contain. 

Also, the quality and taste of the fresh figs grown in this region are highly favoured as compared to the fresh figs that are grown in other regions. This has resulted in the growers in the Mediterranean region increasing their capacity and adapting to the organic farming methods to obtain high yield and greater value.

Demand is mostly from Asian countries that do not produce figs in abundant quantities. The preference of the variety of fresh figs in this region is for the produce from countries in the Mediterranean region such as Turkey, Iran, etc. 

Fresh Figs Market: Segmentation

Analysis by Nature

• Organic
• Conventional

Analysis by Variety

• Smyrna Figs
• Black Figs
• Sari Lop Figs
• Mission Figs
• Kadota Figs
• Others

Analysis by Sales Channel

• Modern Trade
• Specialty Stores
• e-Retailers
• Grocery Stores
• Wholesale Stores
• Industrial
• Foodservice/HoReCa

Analysis by Region

• North America
• Latin America
• Europe
• East Asia
• Rest of Asia Pacific
• Middle East and Africa

About Future Market Insights (FMI) 

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers. 

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