The low sodium sea salt market is forecast to exhibit steady growth, with its overall valuation reaching US$ 106.6 Mn in 2021. As per Future Market Insights (FMI), low sodium sea salt sales are expected to surge at 6.6% CAGR between 2021 and 2031. Overall growth forecast for the market will remain positive for the assessment period.
Despite the unprecedented impact of the COVID-19 outbreak, sodium sea salt sales registered 5.9% year-on-year growth in 2021. Following this, steady growth in the demand is on cards. Spray salt products will witness a rise at a relatively higher pace, with a CAGR of 6.7% through the end of 2031.
Rising prevalence of blood pressure is by far the most common cause of various ailments in American and Asian countries including China, South Korea, and India. Despite compelling evidence of the benefits of reducing salt intake, long-term salt restriction has proven difficult.
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In addition, China and Japan have proposed new voluntary rules for nutrition labelling on packaged foods in an effort to avoid future government mandates. Globally, the per capita expenditure on food and beverages by the global population has increased in recent years.
Consumers are becoming concerned about the nature of food products, in addition to focusing on ingredient labels. There is a growing interest in transparency. Consumers now have access to smart labels, which allow them to trace the supply chain of items. Consumers are seeking product transparency beyond free-from status, ingredients, and nutritional levels.
“Low sodium sea salt is gaining popularity owing to its unique organoleptic value, which intensifies and enhances the flavor of food. It places low sodium sea salt as value-added products to meet the needs of gourmet catering and hospitality, creating a conducive environment for growth through the end of 2031,” said a lead analyst at FMI.
High salt intake leads to high blood pressure, which raises the risk of heart disease and stroke. Member states of the World Health Organization have committed to reduce global salt use by 30% by 2025. As processed foods account for about 80% of overall consumption, this is a major concern for the entire food sector.
The rise in number of health-conscious consumers has prompted food businesses to develop products that not only taste good, but also have health benefits, including lower fat content, the elimination of sugar, and the intake of foods high in nutrients.
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Purchasers are looking for information on the items’ origins. However, there are no clear government standards or guidelines surrounding clean labelling practices. Consequently, trust among consumers for brand loyalty has become important in the food and beverage business.
Key Takeaways from the Low Sodium Sea Salt Market Study
- Dry sea salt holds the lead in the global low sodium sea salt market and is expected to grow with a CAGR of 5.5% during the forecast years, owing to logistical benefits.
- Grain form low-sodium sea salt holds the largest market share of 77% of the global low sodium sea salt market. This is attributed to higher consumer acceptance in household cuisine.
- India is emerging as a high potential market in APEJ, exhibiting a CAGR of 12.6%, driven by growing consumer awareness in terms of healthy ingredient options.
- The U.S. continues to lead the North America market, supported by a larger food processing and service industry, accounting for over 88% of the value share.
- Germany is a major market for low sodium sea salt in Europe, supported by the presence of large-scale production and processing facilities.
Impact of COVID-19 on the Low Sodium Sea Salt Market
During the COVID-19 pandemic, numerous recommendations were made regarding vitamin D inadequacy as a result of excessive salt consumption and excessive alcohol use.
Excessive use of high-sodium foods, such as canned foods, snacks, and other processed foods, might cause unfavourable health consequences and chronic diseases including hypertension, cardiovascular disease, and kidney disease. Excess sodium intake may have unforeseen repercussions for the severity of COVID-19 infections.
Maintaining an adequate sodium intake might help patients to minimize renal involvement in COVID-19 infection. Chronic illnesses linked with high-sodium intake is positively correlated with higher severity and mortality of COVID-19 infection. Consequently, the demand for low sodium sea salt is predicted to rise.
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Clean label trends have become a catchphrase for promotional and marketing strategies, and companies have capitalized on this to advertise their products. Manufacturers are increasingly implementing cleaner procedures in order to market their clean label food goods, such as spreads, without undermining consumer trust.
Some of the leading companies offering low sodium sea salt are SaltWorks Inc., K+S AG, Cargill, ADM, A&B Ingredients, Selina Naturally, INFOSA, Atacama Sea Salt, and Solo Sea Salt among others.
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