For the last several years, automation has been a growing trend in every sector. Be it large enterprises or small businesses, everyone has picked up on the movement toward automation.

For small businesses, automation helps in making up for the lack of capital strength. In the case of large enterprises, automation can increase output several times while lowering costs per unit.

It’s no surprise that 45% of HR managers seek to incorporate automation into their workplaces.

Moreover, 30% of businesses have automated at least one component of their workflow. There’s no doubt about the fact that automation will be a growing force for the next several decades.

When it comes to businesses on a tight budget, affordable marketing automation software is a lifesaver.

In this article, we will look at 10 of the best market automation software that gives you the most value for money. If you run a small business, be ready to be introduced to a few tools that can change your business growth trajectory.

Guide to the most affordable marketing automation software

Before we dive into the list of the best affordable marketing automation software, let’s find out more about these tools.

We’ll also look at the best ways to tell if an automation tool is worth the money or not.

What is marketing automation?

Let’s take one particular aspect of marketing to better understand how marketing automation tools help you scale your business.

While some people claim that email marketing is obsolete, it still generates amazing ROI.

Your return on investment with email marketing is an average of $42 for every $1 you spend. Part of it is also due to the extremely low costs of email marketing.

Most of us are familiar with email list management tools because they have become so pervasive in the world of marketing. But with marketing automation tools, you can do much more than manage your email list. You can send automated emails, get statistical analysis of emails opened, focus on target customer groups, and a lot more.

In a nutshell, email marketing automation tools make the role of a dedicated email marketing manager redundant while delivering faster results.

Other marketing automation tools work similarly in other aspects of marketing.

What to look for in a marketing automation tool?

Since this list is about the most affordable marketing automation tool, pricing is the first thing that we will take into account. The second most important thing is usability or user interface. If the tool is difficult to use, it did not make it to this list. Lastly, we also consider the quantity and quality of features that these tools offer.

Here’s our list of the 10 best marketing automation software that are also affordable.

• Klaviyo

Klaviyo is among the best email and SMS marketing tools in the world. Unlike some of the other all-in-one marketing automation tools we will talk about today, Klaviyo focuses only on email and SMS marketing. If you want some of the best Klaviyo alternatives, you’ll find it in this list.

If you want a dedicated email and SMS marketing solution for your small business, nothing gets better than Klaviyo. With Klaviyo, you can see your email marketing revenues grow noticeably in no time.

Price: Customized price based on your requirements

• Aritic

Aritic is an all-in-one suite for all your customer relationship management (CRM) requirements. It is useful for a wide range of scenarios, from manufacturing to higher education institutions. The goal of Aritic is to give your consumers or clients the best user experience.

As a result, you can expect your engagement to increase significantly with Aritic. It also integrates with all your existing platforms, making it seamless to switch to Aritic from another platform.

With a range of marketing tools, Arctic is among the best affordable marketing automation solutions you’ll find on the internet.

Price: $59 to $249 per month

• Buffer

To talk about the importance of social media marketing is redundant in 2022. For many companies, it is the only avenue of marketing. Buffer helps you take your social media marketing game to the next level by facilitating organic engagement with your customers.

With Buffer, measuring your social media platform and responding to followers/customers is easier than ever. It is also an excellent tool for collaborating with other creators. Social media marketing automation can be very profitable, especially if you have to pay only $10 for it every month.

Price: Free to $ 10/month per social channel

• SendPulse

From customer relationship management to email marketing to chatbots, SendPulse does it all. While some people assume that SendPulse is primarily for email marketing automation, the tool is indeed capable of much more. It even helps manage push notifications and SMS marketing.

To call it a complete, automated marketing suit would not be wrong. SendPulse also helps you make data-driven decisions and eliminates many routine tasks that would otherwise take a lot of your time. If you are looking for an all-in-one solution, SendPulse is a great choice.

Price: Free to $10.75/month

• HubSpot

HubSpot needs no introduction. It is one of the most reputed players in the space of marketing automation. HubSpot has everything that a business needs, no matter what its size or scale is. From automating operations to automating customer service, HubSpot does it all.

The most impressive aspect of HubSpot is its ability to seamlessly integrate with your existing workflow. The user interface of HubSpot is also one of the best in business. If you want a tried and tested marketing automation solution, HubSpot is for you.

Price: Free trial, quote on demand

• Moosend

While Moosend is primarily an email marketing automation tool, it does much more than just sending emails. For example, Moosend can give you detailed stats and figures on how your marketing campaign is performing. It helps you manage and optimize landing pages, use e-commerce AI for more conversion, and customer segmentation for targeted marketing.

You get a 30-day free trial with Moosend, post which you have to pay $9 every month. But if you want the best of Moosend, consider opting for a custom plan. A custom plan takes into account your particular needs and offers the best solutions accordingly.

Price: $9 per month and custom plans

• Intercom 

Intercom is doing impressive work in the field of customer engagement. What’s most striking about this tool is that it focuses primarily on enhancing customer experience. If you want a tool that specializes in one aspect of marketing, Intercom is a great choice. With a combination of chatbots, campaigns, tours, and surveys, Intercom offers the best possible experience to your customers. It also helps your business connect to customers at any stage of the buying process. Intercom is one of the best tools when it comes to automating customer relationship management.

Price: Custom plans based on requirements

• Omnisend

The highlight of Omnisend is its user interface. According to the popular review website G2, Omnisend is the easiest to use marketing automation tool. Compared to similar all-in-one marketing automation suites, the interface of Omnisend brings together everything that you need in the same place.

You can engage your customers wherever they are with Omnisend’s integrated email and SMS marketing. All themes are pre-built and fully configurable, allowing you to provide a personalized and reliable experience to your consumers. Omnisend is among the best complete suites for marketing automation.

Price: $0 per month to $59 per month 

• Freshworks

More than 50,000 companies use Freshworks to grow their business with world-class business automation tools, and so can you. Freshworks provides automation tools for customer service, IT service management, HR management, sales automation, and marketing automation.

The most impressive feature of Freshworks is the ability to customize your solutions as per your needs. From Fiverr to Klarna, several leading companies also use Freshworks. At the same time, customizable plans make the tool affordable for small businesses as well. Go for Freshworks if you want to see quick results through marketing automation.

Price: Free and customized plans

• User.com

Our last entry to the list of most affordable marketing automation software is User.com. As the name suggests, User.com is a dedicated suite to help you improve user experience. Be it email marketing, chatbots, visitor tracking, or analytics, User.com does it all.

Much like the other tools in this list, User.com is an all-in-one suite to automate your marketing efforts. There are several free tools in User.com that anyone can use. It also comes with an intensive knowledge base. User.com is among the best marketing automation solutions for small businesses for these reasons.

Price: Starting at $49/month

Conclusion

While curating this list, we have made sure that all the tools mentioned are affordable for small businesses.

However, some of the tools charge more than others.

Depending on your case and how much ROI you can expect, paying the extra upfront cost can be very profitable in the long run.\

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Jessica Weisman-Pitts