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How can call tracking improve your business?

There are multiple tools your business can use to help improve its marketing campaigns. One example is call tracking.

Call tracking software is designed to optimise calls, help you get the most out of every conversation, and improve the customer experience – making it the ideal tool to help inform your marketing campaigns.

This article will outline how call tracking works and the ways in which it can improve your marketing.

What is call tracking?

Call tracking software allows you to track every customer call to your business, and receive a range of beneficial data on each interaction.

Not only this, but you’ll also receive a wide variety of detailed insights and reports on customer engagement across your marketing platforms.

These expert analytics can give you a full overview of your marketing performance and show how effectively each activity, campaign, and channel has generated leads or sales.

What can call tracking bring to your business?

It’s important to know what exactly call tracking can bring to your company and how the software works.

Are you aware that 60% of customers prefer to contact a business by phone, while only 24% prefer forms, emails, or online chat? This statistic alone shows the power of phone calls and the potential business they can generate.

Here are some examples of how call tracking can improve your business:

Keyword performance – A great way to use call tracking software, is through the attribution of calls to keywords. This can have a great impact on your paid media campaigns and website performance.

Through this, your business can understand the success of certain target keywords and also identify new keywords to focus on. Overall, this will drive traffic to your website and help you see the potential impact that monitoring keyword performance can have on your marketing campaigns.

Landing page effectiveness – One of the most effective ways to optimise your website is through landing pages. They are typically the first page potential customers see, so it’s important you identify the best layout, content, and design.

By using call tracking software, you can uncover where the calls are coming from, and how many are being channelled from a call to action on the landing page. By optimising your landing page, you can, in turn, increase the number of calls you receive.

Revenue from calls – It’s vital to know how many calls your business has received, and how much revenue this has made. Call tracking allows you to attribute your phone calls to a specific campaign or ad, and through these insights you can focus your marketing efforts on the campaigns which are proven to be most effective at driving phone leads and sales.

Using call tracking software, you can have a clear understanding of the revenue generated from calls.

Source call volumes – Discovering which sources generate phone calls is important, as this means you can make informed, strategic marketing decisions and distribute funds accordingly.

Your business can do this by using dynamic phone numbers. Through specifically assigned dynamic phone numbers, you can monitor and track any visitors coming to your website, and at what point during their journey they place a call, resulting in two important outcomes – knowing which sources are responsible for generating the most calls, and tracking the performance of each campaign.

Call tracking provides your company with information to make informed decisions, improve marketing campaigns and uncover the areas which may need further development.

With all these key elements of call tracking, you have the potential to grow and understand your business even more, boosting leads and sales.

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