How can Financial Services marketing teams better utilise AI-marketing tools?

Published On : 10/30/2020

By Chloe Blatch, Digital Marketing Expert, ThinkEngine

As Artificial Intelligence (AI) technology continues to shape the future of digital marketing, Financial Services marketing teams should look to better utilise the AI-marketing tools available to them to support their growth focused activities.

In this article we outline some of the key AI tools and technologies which might just shape your firm’s marketing future!

Generate leads with AI driven conversational marketing tools

Your website users can be lazy, it is a fact! They want to get to their desired destination on your website as quickly as possible. There are several ways that you can support and improve user experience, one simple method is to implement a Live Chat or Chatbot software. Conversational marketing tools are exceptionally powerful and offer a magnitude of benefits for firms. They enable you to ask your website visitors questions or prompts, to find out their reason for visiting your site, whether that be an enquiry for your services, or a simple FAQ – AI technology can give them the answer and direct them to the right place immediately.

Not only do AI-driven tools help your website visitors, the software also provides a personal and tailored experience. A fantastic feature that can prospectively increase sales for your business is switching from an automated AI ‘bot’ to a human take over. At a click of a button you can transfer the conversation from the AI to a human, enabling maximum opportunity to convert new leads. It is as simple as that! AI conversational marketing technology can provide you with new leads within minutes of them reaching your site.

Promote your brand with AI video tools

Is your marketing team too busy to create video content? AI-powered video tools make video creation simple. Since video content is continuously engaging audiences and is flooding social media channels; if you are not using it, you are missing out!

One of the positives to using AI video technology is that you can re-purpose written content into videos, within a matter of seconds. Many AI video platforms allow you to paste in a blog post or an article URL, and then the AI cleverly pulls out the key topics and themes of your copy and turns it into a video. At the same time, it generates graphics for each slide to match with the text.

Chloe Blatch

If you are already spending hours on raising your brands awareness through over-engineered marketing content, look no further than an AI video software. Faultlessly streamlining your marketing team’s content into the perfect video, to keep your audience engaged.

Achieve insights on your audience through AI chatbots

Have you been wondering how your business can gain valuable insight from your customers? AI chatbots are the solution!

Some website visitors may be confused about your service offering or may want to know more about your latest product launch. By implementing a tech-driven chatbot, you can obtain analytics and data which you can collate to further learn more about your customers or target client. The more data that you can learn from, the better your marketing can be moving forward.

Chatbots are no doubt the future of business productivity, they save time (often easy-to-use via low-code or no code platforms), money (they are relatively low cost, from as little as £30 per month with endless potential) and resourceful (they don’t require external web development input and are fairly straight forward to use). Due to their vast array of uses, they can easily be adapted across the whole of the business for several purposes. Tools like this in the modern day enable firms to easily adapt and retain high levels of productivity with little, or no disruption. Benefits like this will only help firms as they familiarise themselves with the ‘new normal’ and home working.

Improve your organic reach with AI blog solutions

There are a variety of diverse AI content generation solutions on the market, that can create your website or blog copy in minutes. As organic marketing can immensely improve your website traffic, why not consider an AI blog content production software to write your content and upgrade your website visits?

The clever algorithms utilise your preferred SEO target keywords and blog topics to produce content with ease and accuracy in under five minutes. The capabilities of AI are honestly astounding. Whether you are time-poor or lack writing skills, this new-wave of technology is writing your next 50-750-word article in a few minutes. AI blog software kills two birds with one stone: improvement on your website SEO and uplift for your organic website traffic.

If you are now questioning the time it takes your marketing team to carry out your existing marketing tasks, why not give some of our suggestions a try – what do you have to lose?! It might just increase your team’s marketing output, teach them new marketing skills and make your team even more efficient.

Now let us finish this article with one small question… do you think this piece of content has been written by an AI blog software?

Even if it were, you would not be able to tell.

Wanda Rich

Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.