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Blogger outreach is definitely one of the easiest ways to significantly improve online exposure for your online business or organization (beyond simply trying to expand your social networking presence or tweaking your site for search engines.) With guest posting, you can tap into an under-served market, one that you could not otherwise reach on your own, and do so without spending any money at all. It’s not a get rich scheme. But it is certainly effective, and should definitely be at the top of your online marketing strategies. Guest blogging is a great way to build relationships with those in your target market, and should definitely be part of your online strategy planning.

There are two kinds of guest posting services – free and paid. Some blog owners offer free services, but they usually have a few limits on how you can use their space and content or otherwise come across as being less than helpful to your readers. Other guest posting services charge a fee, but are much better value for money. Many bloggers find that their audiences respond well to paid guest posts and enjoy the additional recognition and authority they gain from having their names associated with a well-known, trusted website. If you’re working on a niche blog, it might be worth paying for an editorial link building service to get some extra traffic to your site.

If you opt for guest posting services, remember you won’t necessarily need to pay for any editorial link building services. You’ll probably only need to provide an author resource box and/or biography. However, some companies will still charge a small fee for this. It may be worthwhile spending slightly more to get these extra links, but remember that you’ll be able to gain more in the long run by using guest posts instead of paying for them.

Guest blogging is a great way to increase your search engine rankings, which will help you attract more quality links to your website. The guest post provides valuable backlinks to your own website, increasing your popularity and visibility to users searching via the engines. This will not only draw people to your websites through the search engines, but through other third party websites and social networks as well.

Some SEO services may advise you not to engage in guest posting service in order to reduce your risk of being blacklisted by search engines. However, search engines do list blogmasters, and this includes bloggers, and therefore you are in effect providing high quality links for free to those websites. In effect, you are being blacklisted. By utilising guest posts instead, you are proving your commitment to providing high quality links and will therefore be able to remain on the search engine rankings. This will help your overall SEO performance.

The more quality backlinks you can create and manage, the higher your rankings will be. Many SEO services will advise you not to use guest posting service because it will damage your rankings in the long run. They will argue that the search engines have a list of ‘bad’ bloggers and you must not cross the lines. However, this argument is pointless, as there is a significant link between the quality of your content and your rankings.

If you have been advising clients for a few years and have not offered guest blogging services, ask them why they are not using this service. What is stopping them? There are many reasons why some individuals may not want to engage in guest blogging service, but the important thing is that you must find a solution that suits your clients. It is not as difficult as you may think to find reputable guest post writers, who are willing to work for a small fee. Once you have identified several candidates, you can then compare their writing skills and experience against each other to identify a good candidate.

There are various ways of reaching out to your readers and this includes guest blogging. You can post your own blogs on high authority websites such as Digg, Stumbleupon or Google+. These types of sites allow users to contribute to your content and give you feedback in return. These users will vote for your blog posts, comment on them or share them with their contacts. As your content starts to appeal to a large audience, you will find that guest posting service will become more effective and your reach will begin to increase exponentially.


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