Google’s Page Content Optimization service is the latest buzzword in SEO circles. Page Content Optimization is the art of making sure that your website appears at the top of Google and other major search engines results for specific key phrases or keyword combinations. What does that mean? It means that you need to have your page optimized for those keywords that will set the tone and direction for your online marketing campaign. If you do not take the time and expense to make sure that your page content is top notch, you may be leaving money on the table for your competition. How is this accomplished?
Let us start by looking at how to Page Content Optimization can help your business. When someone visits your site and clicks on a Google search or web page, what you want to happen is that they should find something useful. The ideal outcome would be for your users to be able to complete the search or web page, but most businesses cannot afford to guarantee that each individual who clicks through will find what he or she is looking for. To solve this problem, you need to make sure that your web pages load quickly and without many advertisements so that your customers can see what they want to on the first page of Google without having to wait on the next page or click elsewhere.
The process of optimizing your page content and getting it ranked highly in Google is called “Page Caching”. Page caching works on two levels – on-page and off-page. On-page is how you get a user’s first impression of your website so it needs to contain specific keywords that will draw the user’s attention and lead them to your site. If you are doing your keyword research correctly, you can use the right keywords to optimize your page content and your landing pages so that when someone searches for those keywords, your website’s show up on the first page of Google.
Another step to getting your page content on Google and other search engines is to make sure that your web pages are easy to navigate. Google will not index very large websites with lots of pages if there is too much jumbled content and information to read. To help Google understand how to categorize your website so it appears higher in their search results, you should organize your layout shifts in logical sections. Your layout shift will be responsible for linking each section together so the user will not have to scroll down the page to find the section that he or she is looking for.
Your page content also must meet Google’s quality guidelines in order to keep it ranked highly. Google looks at the quality of your external links, including backlinks from related domains. Backlinks from related domains have a high value in Google’s eyes, since they prove that your site receives credible signals from other sites. Google also uses user experience metrics such as usability and user intent to decide whether a site is worthwhile for its visitors. These two qualities are important to the ranking system so make sure that your content provides a good user experience so you will rank well in Google’s overall search engine.
The last quality that you must uphold in order to optimize your site is to ensure that you use structured data in your site. Structured data is a term that describes data that has a set format that makes it easy to navigate. All Google, Yahoo, and MSN users recognize the format, and it makes navigation much easier for searchers to get to the information they need. Google, Microsoft, and other big names in the search engine world make it a point to deliver structured data in every page on their websites. It is also recommended that you create a site map that can be found in the Google tools menu to provide searchers with a complete breakdown of your site’s structure.
One final quality that you must maintain in order to rank highly in Google is keyword relevancy. Keywords must be relevant to the subject matter on your page. They must be keyword rich but not overly so. Google does not allow a site to appear high in its rankings if it contains a large amount of irrelevant keywords. A site that contains factual errors or duplicated content could easily be penalized. Google’s goal is to provide its users with the most accurate and useful search results possible.
Although it may seem like a bother to optimize a website for the search engines, optimizing it in a way that makes your content easy to find and read is vital. Do it right and you will see a large increase in your page ranking. Doing it wrong and you could have a lot more work to do when trying to optimize your site. Learning how to optimize your website doesn’t have to be difficult and time consuming. Take the time to learn new tricks and you will notice a noticeable difference in the amount of work you have to do to optimize your new content.