Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

TECHNOLOGY

  • 69% of current iPhone users plan to upgrade to the new iPhone 8 when it’s released
  • A third (34%) of smartphone users will be switching to Samsung when their next upgrade is due
  • Most common reason for upgrading to the iPhone 8 is brand loyalty to Apple

September 2017 marks the 10th anniversary of Apple’s iPhone, and although it hasn’t been officially unveiled yet, users can’t wait to get their hands on the newest model.

New research from mobile phone insurance specialist Insurance2Go has revealed that 69% of current iPhone users are planning to sign up to the new iPhone 8 when their upgrade is due – despite not yet knowing the exact specification and features.

However, with the rumoured1  removal of touch ID and the home button, and expected addition of facial recognition, glass body and wireless charging, it’s not entirely surprising that so many people are willing to make the change to the latest handset.

Almost a third (30%) of all British smartphone users plan to change their handset to the iPhone 8. Yet, the results prove that Apple won’t be shaking off their main competitor anytime soon, with a third (34%) of those surveyed choosing Samsung for their next upgrade. Only 14% will be upgrading to another handset provider when their next upgrade is due. The remaining 22% of current smartphone owners will be ending their contract altogether.

While the majority of iPhone owners plan to upgrade, almost 1 in 10 (9%) said they’ll be ending their relationship with Apple altogether. Among the reasons given against an upgrade included that the iPhone 8 will be too expensive (61%), while others stated that they don’t think it will be an improvement on previous models (32%).

Gary Beeston, Marketing & Sales Director of Insurance2go said:  “Although we’ve seen the likes of Samsung challenge Apple for the top spot over the past few years, the nation’s brand loyalty to Apple products is clear – branching out to tech all around the home, not just smartphones.

“The gap between the brands is slowly closing, though, so it will be exciting to see what surprises the new iPhone 8 has in store for us in order to keep its loyal following happy.”

For everything you need to know about the iPhone 8, from design rumours to expected features head to www.insurance2go.co.uk/media-centre/2017/07/21/iphone-8-everything-we-know/

Continue Reading

Recent Posts