Functional beverages such as kombucha tea are gaining immense popularity in the U.S. Although functional beverages are best known for being performance ingredients (such as protein, amino acids, and electrolytes) and go-to sources of energy ingredients (such as Vitamin B and caffeine), consumers’ ingredient demands are growing.

NEWARK, Del: The global kombucha tea market is set to witness growth at a CAGR of 12.3% and is anticipated to reach a valuation of around USD 5,234.6 Mn by 2032.

One of the primary factors driving the global kombucha tea market is the growing demand for convenience packaging. Busy lifestyles and time constraints across the globe have increased the demand for on-the-go food items.

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This is increasing the sales of kombucha tea that can be easily carried in the pocket. To capitalize on this, key players are adding attractive packaging, which extends the shelf life of kombucha tea storage.

Kombucha tea manufacturers are also constantly providing consumers with more creative products in terms of flavors. The kombucha tea innovation is done to meet consumer demand for a healthy and nutritious drink without compromising the flavor, taste, texture, and nutritional properties of the product.

Key Takeaways from Market Study

• Organic kombucha tea is expected to grow at a lucrative 13.8% CAGR during the forecast period.
• North America kombucha tea market is expected to dominate the global market in 2022, with a share of around 24.1% by 2032
• In terms of sales channels, modern trade is expected to have a dominant share in 2022
• Online retail stores are expected to grow at a rapid pace during the forecast period.
• In terms of product type, green tea is expected to dominate the global market in 2022
• Black kombucha tea is expected to grow at a rapid pace during the forecast period.

 “Manufacturers of kombucha tea are focusing on increasing product transparency. They are also putting together dedicated teams to devise legal marketing strategies to ensure proper kombucha tea representation to woo consumers.” says a Future Market Insights analyst.

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Competitive Landscape

Kombucha tea manufacturers are introducing new products to cater to consumers’ diverse preferences and tastes.  Kombucha tea market trends such as changing consumer preferences toward non-alcoholic beverages and increased consumption of healthier beverages, key players are focusing on expanding their product portfolio.

Key Companies Profiled are Wonder Drink Kombucha, Asheville Kombucha Mamas,  LLC, The Coco-Cola Company, GT’s Living Foods, Humm Kombucha, Remedy Drinks, Toyo Kombucha, Brew Dr. Kombucha, Bombucha, Yogi Tea, The Tea Kombucha, Others

Explore More Valuable Insights

Future Market Insights, in its new report, offers an impartial analysis of the global kombucha tea market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

Kombucha Tea Market by Category

By Nature:

• Organic
• Conventional

By Product Type:

• Green Tea
• Black Tea
• Oolong Tea
• Others

By Flavor Type:

• Regular/Unflavored
• Flavored

By Sales Channel:

• Modern Trade
• Convenience Stores
• Traditional Grocery Stores
• Specialty Stores
• Online Retail Stores
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

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Table of Content

1. Executive Summary

1.1. Global Market Outlook

1.2. Demand-side Trends

1.3. Supply-side Trends

1.4. Technology Roadmap Analysis

1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics

3.1.1. Drivers

3.1.2. Restraints

3.1.3. Opportunity

3.1.4. Trends

3.2. Scenario Forecast

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Explore FMI’s Other Extensive Reports of Food & Beverage:

Kombucha Market Size : The global Kombucha market is estimated at USD 575.6 Mn in 2022 and is projected to reach USD 2,380.4 Mn by 2032

Organic Tea Market Share : The global organic tea market Size is expected to reach a market valuation of US$ 1.2 Bn by the year 2022, accelerating at a CAGR of 8.2% by 2022-2032.

Herbal Tea Market Forecast : The global herbal tea market is forecasted to be valued at US$ 3,700 Million in 2022.

Iced Tea Market Size: As per Future Market Insights, a valuation of US$ 11,386.2 Million is anticipated for the industry by 2032.

Ready To Drink (RTD) Tea Market Share: As per Future Market Insights (FMI), the overall market value is expected to reach US$ 70.5 Bn by 2032, rising at a CAGR of 7.9% for 2022-32.

About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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