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Mastering the Art of Life Settlements: Inside AIR Asset Management’s Success Story

In modern finance, one sector that has been quietly gaining importance is life settlements. As industries across the globe faced challenges during the COVID-19 pandemic, life settlements displayed resilience after a slight drop in secondary face amount, rebounding impressively in 2022 to an impressive $4.9 billion worth.

Yet, this field has challenges, and firms operating in this space must maintain an exceptional balance of agility, innovation, and foresight. AIR Asset Management, under the astute leadership of Richard Beleutz, exemplifies these qualities. The company’s foundation has built its operations on trust, reliability, and innovation. Beleutz, with his insight into untapped financial opportunities, has been pivotal in directing AIR’s trajectory.

A major component of AIR’s strategic advantage lies in its innovative sourcing edge in life settlements. AIR strengthens its position in the industry by venturing into policy origination and servicing. This emphasis on sourcing life insurance policies and a keen ability to establish synergistic partnerships uniquely places AIR ahead of its competitors. “We’re looking to bolster our pioneering innovative strategies with complementary business lines to continue delivering true value to our investors and stakeholders,” he shares.

Diverging from traditional asset management approaches, AIR’s strategy zeroes in on uncorrelated returns, targeting assets like life settlements, structured settlements, and private credit. This ensures their investment performance isn’t merely at the mercy of the broader market’s fluctuations.

Yet it’s within the life settlements niche that AIR Asset Management particularly shines in.

Beleutz notes the industry’s uniqueness in offering individuals valuable, often overlooked options. Life settlements grant policyholders the flexibility to liquidate their life insurance, providing instant access to funds, an invaluable option during unforeseen financial challenges. However, Beleutz points out the glaring knowledge gap, with merely 25% of seniors knowing they can sell their policies. He envisions a future where this awareness is more widespread.

Embracing the digital age, Beleutz and his dedicated team employ technology, particularly artificial intelligence and database management, to redefine industry standards. These technology enhancements, combined with AIR’s commitment to strategic partnerships and sourcing, position the firm distinctly ahead in the industry. 

Anticipating the industry’s future trajectory, Beleutz foresees technological advancements as a primary catalyst for change. Determined to lead, not follow, he envisions AIR Asset Management as one of the vanguards of this transformation. “We are developing infrastructure using proprietary technology to automate previously manual processes, enhance scalability, and optimize database management and information flow,” Beleutz reveals. “This will not only result in additional efficiencies as it’s rolled out and implemented but will empower us to deliver heightened value to our strategic partnerships, drive sourcing initiatives, and fortify the foundation of our ability to provide uncorrelated returns to our investors consistently.”


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