MINDBODY, a leading technology platform for the fitness, wellness and beauty service industries has announced that an all-new version of the MINDBODY app has been released nationwide on both Android and iOS.
The new app makes it easier for people to explore and book a wide variety of classes and appointments offered at the time, place and price that best fits their lifestyle.
Since first launching the app in December 2015, MINDBODY has continued to increase its investment in the company’s consumer strategy and products, aiming to transform its platform into the world’s premier transaction-enabled marketplace for fitness, wellness and beauty.
In 2017, 40 million global consumers booked 600 million class and appointment sessions through the MINDBODY platform, spending over $10 billion (approx. £7billion) on their personal wellness. More than 130 million of those wellness sessions were booked by consumers via MINDBODY’s mobile app, reflecting a 63% increase year-on- year in direct consumer engagement.
“The growth of our marketplace demonstrates how hungry people are for an easier way to make wellness a part of their daily lives,” said Rick Stollmeyer, MINDBODY CEO and co-founder.
“We want to help them by minimising the barriers they encounter, whether that’s time, place or price. To do this, we’re launching an even more significant and ongoing investment in our consumer marketing programs and product innovation that will take our marketplace to a whole new level. The new MINDBODY app is just the beginning.”
The MINDBODY app now gives people easier access to their favourite studios, spas and salons with combined class lists, improved appointment booking and easy-to-use filters, which help with enhanced searching. The app also makes it easier to discover new workouts/classes, manage a flexible routine and gain access to an unparalleled variety of activities.
Kevin Teague, Senior VP and Managing Director at MINDBODY Europe said “The MINDBODY app is just one of the ways we’re making fitness fit more seamlessly into people’s everyday lives – with the new features creating a more personalised experience for users and allowing them to book a whole range of activity at the right time in the right place, this will hopefully encourage participation”
For fitness and wellness providers, the MINDBODY app is designed to bring them more customers; converting browsers into buyers and filling open class and appointment spots with easy to find introductory offers.
The new MINDBODY app is one of many innovations the company is developing, designed to connect fitness and wellness seekers to the practitioners offering these services worldwide.
The MINDBODY app is free to download via the App Store and Google Play.
To find out more about MINDBODY app and how to download it, visit: uk.mindbodyonline.com/get-the-mindbody-app