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What is a ‘startup’?

The true definition of ‘startup’ is disputed amongst many, but the real meaning, and our main goal at Motion Paradox, is turning your business idea into a reality. The title of startup doesn’t expire, but it isn’t one that many entrepreneurs want to retain for too long. If your startup is a success, you have a trusted business method which works, and you have sourced the best products, your startup is now a company.


Prior to doing anything, take the time to undertake extensive research, analyse to find potential gaps in the market and find out if there any competitors who offer an existing, successful solution. Having this vital information will help you to lay solid groundwork and increase the chances of success.

Forbes highlighted their top 25 tips for a startup, and we have handpicked what we think are some of the most notable.

  1. Have a clear roadmap from the outset
  2. Form strong relationships with suppliers, delivery companies etc.
  3. Choose your team wisely, they play an integral role in the success of your startup
  4. Solve real world problems with your product. Always remember to ask yourself ‘why?’ throughout each stage, as this will help you to narrow down to your key message
  5. Trust yourself, be patient and enjoy the process. You’ll have worked so hard to get to where you are, so enjoy watching it unfold before your eyes

Startup protection

Protect everything. As an entrepreneurial start-up ourselves, we understand first-hand the importance of a clear and structured operational and legal strategy. Intellectual property encompasses the subjects of trademark, copyright, patents, and trade secrets. This means that uses of registered designs, trademarks, certain elements are protected by law and should anyone use it without the owner’s permission, it is a criminal offence.

We offer a range of bespoke solutions available at any stage in your growth and development to protect your business, ensure you are operating correctly and to avoid falling prey to your own success. We believe that without structure and governance, an already successful company cannot easily and effectively continue to move forward and transform.

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