Connect with us

TECHNOLOGY

Nearly 60% of people are worried about their data being used by mobile apps, but continue to download as many as 100 apps over the course of a year

Nearly 60% of people are worried about their data being used by mobile apps, but continue to download as many as 100 apps over the course of a year

Research from The App Developers has discovered that whilst 58% of the population are worried about mobile Apps stealing personal data, they still went on to download as many as 100 paid apps each, over the course of 12 months.

Surprisingly 73% of respondents said that, despite being worried about their data, they would still only download free apps – which were far more likely to be monetised with targeted advertising or by capturing their data.

When asked about how they preferred to access premium content within free apps, more than a third of those worried about their data said they’d prefer to access premium content in exchange for being subjected to “un-skippable” in-app advertising, this compares with just 13% who preferred to pay for the content directly or as an upgrade cost.

Sam Furr, founder of The App Developers said: “Despite the fact that such a large concern exists, the public continue to download free apps in abundance, meaning that companies should make efforts to keep their apps free if they want to reach the largest possible audience”.

He goes on to say “Luckily, only a tiny minority of apps are capturing data with the intent to sell on, most will fall foul of the new GDPR rules, demonetising lots of the less trustworthy apps and allowing those to cut through the noise who genuinely add some value”.

New GDPR legalisation will mean hefty fines for those found in breach of data protection laws. Of those who have only downloaded 1-5 apps in the last 12 months, 67% admitted to being concerned about apps using their data for marketing purposes.

Comparatively, 69% of participants who have downloaded 51-100 apps in the last 12 months revealed they were content with handing over their personal information to apps. This could suggest app-addicts are unsure of the potential consequences of carelessly handing over their personal information or are comfortable with the way their data could be used.

However, the overall perception of apps asking for personal information is negative, with 60% of participants being against it; meaning apps who request this might be unpopular to download.

Continue Reading
Editorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.

Recent Posts