Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Research Reports

New Product Launches To Put The Marker Pens Market In A Good Stead


Marker pens have come a long way as key components of stationery across educational institutions and business establishments. The two main types of marker pens – permanent and non-permanent – find wide application across industries. Marker pens come in both refillable and disposable categories and disposable pens are the most preferred, registering high Year-on-Year growth rates – as indicated in a new market research study by leading research firm Persistence Market Research. According to the report on the global marker pen market, revenue from the sales of marker pens is projected to reach US$ 397.9 Mn by 2026 end from an estimated US$ 317.0 Mn in 2018. This reflects a CAGR of 2.9% during the eight year period from 2018 to 2026. A key driver of revenue growth in the global marker pen market is the increasing demand from manufacturing units, companies, educational institutions, and the services sector especially in developing countries.

To remain ‘ahead’ of your competitors, request for a samples@

Product Differentiation to Rule Global Marker Pen Market; Production and Raw Material Cost Optimization to Drive Demand for Writing Instruments

Writing instruments are easy to manufacture and coupled with rising imports of raw material at cheaper prices, the supply of writing instruments such as marker pens has increased considerably, and this is anticipated to boost revenue in the global market for marker pens in the coming years. Product differentiation is a key strategy adopted by players in the global marker pen market. The Asia Pacific region is witnessing a growing demand for marker pens, and local manufacturers are focusing on differentiating their product offerings by launching innovative and designer marker pens with multipurpose functionalities.

Some of the innovative products launched in the global marker pen market include scented markers, refillable markers, xylene free markers, twin tip markers, neon permanent markers, coloring markers, specialized markers for artistic purposes, markers with UV resistant ink (to prevent fading), markers in ultra-vivid and fluorescent colors, and markers manufactured from recyclable material.

Consumer Penchant for Marker Pens Manufactured from Biodegradable and Recyclable Material and Preference for Multifunctional Pens Trending the Global Market

Consumers in the markets of Europe and Asia Pacific are increasingly demanding writing instruments manufactured from biodegradable waste and recyclable material. Recyclable PET pens – manufactured from recycled PET bottles – are in great demand in these regions. This has pushed manufacturers of marker pens to bring in sustainability in their product offerings by using environmentally friendly raw material to manufacture marker pens.

To connect with our sales representative@

Demand for marker pens with multiple uses is another trend being observed in the global market. To compete in this market, companies are launching marker pens in different colors as a single pack to provide diverse color options to consumers. Further, to sustain in a market where electronic gadgets backed by latest technologies are being preferred over conventional products, manufacturers based in Europe are offering writing instruments with add-ons. European manufacturers are innovating in their product offerings and are launching products such as a combination of pens and markers with a stylus or a highlighter. The main objective of these dual-purpose writing instruments is to offer users the convenience of a single instrument that can be used for writing purposes and as a stylus for tablets and smartphones.

Global Marker Pen Market Plagued by Pricing Challenges and Unorganized Distribution Channels

The marker pen market in the Asia Pacific is a volume driven market, with companies offering products at reduced prices, owing to the low commodity pricing for writing instruments in the region. The unorganized sector is relatively strong in this region, with several smaller players offering marker pens at low prices. This factor is impacting revenue in the Asia Pacific marker pen market, in turn restraining revenue growth of the global market.

Modern retail formats are the key revenue spinners in certain regional markets of developing countries, as a large part of sales revenue is generated from these distribution channels. However, traditional distribution channels such as brick-and-mortar commerce and convenience stores still hold sway in some of the markets in these regions, where consumers prefer conventional retail channels to purchase writing instruments such as marker pens. The presence of fragmented distribution channels is expected to impact revenue generation in the marker pen market in certain developing regions, thereby challenging revenue growth of the global market.

For in-depth competitive analysis, buy now@

Read More Trending “PMR Exclusive Article”

About us: Persistence Market Research

Contact us:

Persistence Market Research          
Address – 305 Broadway, 7th Floor, New York City,
NY 10007 United States
U.S. Ph. – +1-646-568-7751
USA-Canada Toll-free – +1 800-961-0353
Sales –


Continue Reading

Why pay for news and opinions when you can get them for free?

       Subscribe for free now!

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Posts