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TECHNOLOGY

Normalizing Advanced Cloud Data Security with Normalyze from Amer Deeba and Ravi Ithal

Normalizing Advanced Cloud Data Security with Normalyze from Amer Deeba and Ravi Ithal 40

Normalyze is an exciting new cloud security platform for enterprises. The platform has done exceedingly well in funding rounds, having surpassed $26 million. It has been founded by Amer Deeba and Ravi Ithal. 

Deeba is a senior GTM executive who is passionate about solving critical cloud data security issues. This passion was ignited when he witnessed firsthand the fallout of a cyberattack while he was working at Qualys. The victim of the cyberattack was Deeba’s client, an internet retailer. The cyberattack gravely impacted his client’s overall business. The experience left a lasting impression on his mind while also ingraining the drive to resolve some of the biggest data security issues faced by individuals and companies. He realized that preventing a cyberattack can only be achieved by having access to correct data, so that correct decisions can be made within split seconds. His new platform allows its users to do exactly that.

Normalyze is a cloud data security platform that utilizes visual aids to inform its users about their critical security infrastructure. The algorithm discovers sensitive data across multiple cloud environments of the user. DevSecOps teams can use this information for analyzing, prioritizing, and responding to data threats. Therefore, the platform is an efficient tool to prevent data leakage.

What makes Normalyze unique is the data-based approach, which gives its users access to their entire cloud data profile, across multiple cloud environments. Users can see where their data is stored and various data sources connect across cloud service providers. Access to this data allows users to control access and paths to their data, enhance its security, and bring that data in compliance with data protection regulations. 

Normalyze is the solution to the most pressing issue in cloud data security. “Today’s enterprises find their data scattered throughout their various cloud environments with limited visibility of where sensitive data resides. It’s a massive problem that current cloud security offerings aren’t equipped to handle,” Deeba told the CEO World Magazine.

The current security offerings are limited, which means large swathes of data are unsecure. Solutions by current providers are often siloed, focusing either on access issues (CIEM), vulnerabilities (CWPP), or misconfigurations (CSPM). When using multiple tools, DevSecOps teams are faced with alerts from multiple platforms and are unable to prioritize threats. Instead of focusing on a single element, Normalyze adopts a holistic approach around data by connecting all the dots. This is why it can accurately determine the likelihood of risk. Threats are then prioritized based on the risk they present and impact on sensitive data, allowing DevSecOps teams to efficiently deal with security threats and focus remediation efforts. 

Another robust feature of Normalyze is its ability to facilitate compliance with regulatory frameworks including HIPAA, GDPR, and PCI. These regulatory frameworks are incorporated to perform an advisory role, setting an outline for how the data can be made more secure. Users can import data catalogs from other platforms, which means that Normalyze can also scan custom catalogs. 

Normalyze’s leadership understands that data discovery and classification is the biggest challenge faced by enterprise security teams, which is why they have opted for a data-centric approach, instead of the conventional asset-centric approach employed by most security platforms. It is expected that this approach will also help companies avoid regulatory compliance fines, such as the $150 million fine incurred by Twitter. 

Using the power of machine learning and artificial intelligence, Normalyze is ready to be used straight outside of the box. It is a one-stop-shop solution. “With the Normalyze one-pass scanner, users can scan structured and unstructured data stores to discover sensitive information based on predefined compliance profiles for PII, GDPR, HIPAA, and more with minimal upfront configuration and cost–while ensuring data never leaves their cloud environments,” Ithal said.

Normalyze came out of stealth earlier this year and met much fanfare in the IT community. The platform has already managed to get clients such as Corelight, a leader in digital security. “The Normalyze Platform has been able to go toe-to-toe with Corelight’s critical cloud infrastructure needs, with the ability to benefit the entire team – from the CISO to the security engineer, analyst, and DevOps professionals – to discover data, classify its risk and attack paths, and remediate risks,” said Deeba.

Normalzye is receiving praise from all quarters. Battery Ventures’ general partner, Dharmesh Thakker said, “Normalyze has built a powerful platform that gives DevOps specialists, security engineers and CISOs better visibility into their ‘data sprawl’; the links between infrastructure, applications and users; and the automation to detect and fix security issues in real-time. We’re excited to partner with the company’s top-notch executives, some of whom honed their skills at companies like Netskope and Qualys, to finally bring a data-centric view to cloud security.”

Deeba and Ithal are ushering in a change in how we think about data security. “The very job, ‘information security,’ has information embedded in its title. However, traditionally, the security profession has largely focused on protecting assets, not data. With Normalyze, we will change that and finally put data security at the center of information security where it belongs,” Deeba told Authority Magazine.

The company recently brought Gautam Kanaparthi on board as the Head of Product. Kanaparthi has previously worked at Netskope where he built products to resolve issues with malware scanning, advanced analytics, and nextgen secure web gateway. He was also the principal product manager at Symatec Endpoint Security. 

The company is currently rapidly scaling up. They have already filed four patent claims out of a total of forty and their team continues to grow. Currently, Normalyze has employed more than 25 people. The teams are based in India and United States, while they are hiring more people from all over the world. 

With Deeba and Ithal in the driving seat, the company is poised to continue its dramatic ascent. The platform has been built with the needs of customers driving the innovation, and Deeba is confident that Normalyze will continue to provide effective solutions to evolving problems. For more information about the platform, you can visit normalyze.ai.

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