With Norwich’s economy growing faster than London, Manchester and Bristol in the second quarter of 2017, according to the UK Powerhouse report from the Centre for Economics & Business Research and Irwin Mitchell1, the city is attracting more professionals. With on-going investment in strengthening the city’s workforce, more skilled professionals are moving to the area, prompting an increasing demand for high quality new homes. Homes like the ones on offer at The Bridge, the new riverside development from Generator Group, within walking distance of the city centre.

The figures show that Norwich increased its gross value added (GVA) by 2% to £2.8bn with employment also growing by 1.1%, putting it sixth in the national ranking of all UK cities. East Anglia has a leading role in the research, development and technology sectors and other major employers such as the university, and companies like Aviva and Virgin moving to Norwich are also driving growth. As the city steps up a gear as a business destination, new homes developments are following suit with the forward-thinking architecture of The Bridge setting new standards for modern living in Norwich.

Occupying a prime spot immediately next to the River Wensum, The Bridge offers 66 one and two bedroom spacious apartments and penthouses, cleverly designed to maximise the natural light and tranquil setting. Many of the apartments have far reaching views over the city centre and the river, and all are conveniently located for everything that Norwich has to offer. The striking modernist architecture counts the works of Mondrian among its influences, representing the best in 21st century living, yet blending happily with the setting of this historic and attractive city.

Edward Orr, Director at Generator Group, comments: “There is a sense that prospects in Norwich are improving and the figures back that up. This is an exciting place to be with far-reaching regeneration and investment taking place and with that comes a more discerning property buyer expecting homes of a higher standard. The response to the apartments at The Bridge has been fantastic and sales have been consistently strong. We have many purchasers who are professionals that want a base in the city to suit their lifestyles, and that is contemporary, secure and well designed, with an excellent standard of finish. The apartments at The Bridge meet all of those criteria.”
The investment in Norwich is being guided by the New Anglia Local Enterprise Partnership, which has recently set out its new vision for Norfolk and Suffolk’s economic strategy to create 88,000 jobs and boost the region’s economy by £17.5bn by 2036. A fund of £9m has been pledged for investment in infrastructure to improve connectivity in the region, which is part of the total £290m inward investment into the region from the government growth deal. Key to further unlocking the economic potential of Norwich will be developing the Norwich-Cambridge technology corridor along the A11 and continuing to grow Norwich Research Park.

Living at The Bridge is as convenient as it is comfortable. The apartment interiors combine open-plan layouts, large windows and private balconies with a stylish, high quality specification. Luxury finishes include timber flooring, fitted carpets and sleek designer kitchens and bathrooms. There is a communal podium garden and many of the properties also have secure under-croft parking.
Residents are just a short walk from Norwich’s bustling city centre with its wide selection of shops, restaurants, bars and leisure amenities. It is also a city of culture, chosen as UNESCO City of Literature, thanks to its outstanding museums, galleries and live music venues. The main line railway station is also just a five-minute walk away, making this location particularly convenient for commuters. From here trains into London Liverpool Street Station take one hour and 50 minutes but train operator Greater Anglia has set out a 10-point plan to reduce journey time to London to just 90 minutes. For enjoying some outdoor relaxation, both the Broads National Park and the Norfolk coast are also a short drive away.