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INVESTING

P2P lending disrupts further with the launch of Assetz Capital-as-a-Service

Financial account aggregator and marketplace Bud announced as first user

Financial services companies such as banks and money management apps can now offer their customers the option to manage their investment in peer-to-peer lending, with the launch of Assetz Capital-as-a-Service (ACaaS).

ACaaS has been developed by Assetz Capital, the UK’s second largest peer-to-peer finance platform for business and property, and allows full integration of the Assetz Capital API into the websites and apps of appropriately authorised financial services companies. Award-winning financial account aggregator and marketplace, Bud, has been announced as the first user and other partners are in the pipeline.

Stuart Law, CEO and founder of Assetz Capital said: “We are really pleased with this innovation. It’s easy to envisage a user logging into their bank‘s app and being able to manage their peer-to-peer lending with us. We think this could lead to a step change in the peer-to-peer space.

“Being able to seamlessly integrate the Assetz Capital peer-to-peer lending platform into other financial services businesses is a significant development for us. We are opening ourselves up to collaborate with the wider financial services industry that share our vision of delivering fairer growth for both investors and businesses.”

Bud users are now able to add their Assetz Capital account to their Bud portfolio, ensuring all their investments and finances are visible on one straightforward and easy to use portal.  Following this, there will be two further stages to the Bud and Assetz Capital partnership, leading to full API integration and offering special features.

The partnership will open up a further investor base for Assetz Capital through Bud’s white label solution to banks. Bud’s features, such as its discovery engine will introduce lenders that match a specific criteria to Assetz Capital’s offerings alongside other alternative options.

Since launching four years ago, Assetz Capital has experienced considerable year-on-year growth and has established itself as one of the world’s largest peer-to-peer business lenders. Over £300 million has flown through the platform to date, with investors earning a total gross interest of more than £24 million. Through Bud, Assetz Capital will become visible to a wider, previously untapped demographic.

Stuart continued: “Bud has made great progress and is an innovative and forward thinking money platform, similar in several ways to Assetz Capital. We are always looking for new opportunities to partner with likeminded businesses and our collaboration with Bud will help to promote to consumers that otherwise might not have yet discovered Assetz Capital.

“We’re already in talks about working even closer with Bud going forward, so it’s a certainly a partnership to keep an eye on.”

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