Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.


Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets

The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2 

London, UK, June 28th, 2022 – Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth – building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

As it continues on its mission to enable publishers worldwide to realise the full value of in-email advertising, Passendo has also appointed Kristian Nielsen to the role of VP of Product and Harry Charalambous as Head of Demand & International Growth. 

The company onboarded 13 new hires in H1 across the product, engineering, customer success, sales, finance and HR teams, and has already appointed three new board members earlier this year – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following fresh investment of €2.3m late last year.  

As the leading dedicated email ad server, Passendo continues to enable the next generation of advertising for email for newsrooms globally. It offers publishers and marketers unique email ad delivery and measurement capabilities, boosting client revenues whilst enabling greater control over ad content and quality as it continues to build out a global category winner. 

With its global go-to-market strategy developing fast as the company enters new markets across Europe, the US and APAC, Passendo is already helping an increasing number of publishers worldwide to boost their commercial potential within newsletters.

Andreas Jürgensen, CEO and co-founder of Passendo, says: “Germany and Italy have always been on our roadmap and we are very pleased to go live in these markets now as we continue on our exciting and fast-paced journey.” 

Cesare Romano, the account executive overseeing Passendo’s Italian growth, adds: “The publishing landscape is gradually beginning to understand the true commercial potential of selling direct campaigns inside newsletters. At a time when the advertising industry is being revolutionised by cookieless policies, a premium advertising channel with the main goal of preserving users’ privacy can only thrive. Our goal is to help marketers capitalise on this channel quickly given that there is a lot of money left on the table in the email industry – particularly in markets such as Italy, where most newsletters don’t currently include any ads.” 

Publishing houses such as Politico Euronews, Archant and Groupon are already

making use of Passendo’s email ad serving platform to increase direct revenues and to efficiently manage newsletter advertising campaigns at scale. 

About Passendo 

Passendo is the leading European platform commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, its award-winning email ad server and SSP provides value for publishers and advertisers worldwide. By partnering with some of the world’s largest media businesses, Passendo helps them to activate new, incremental revenues in an existing and yet untapped media channel – in-email advertising – thereby reaching new audiences to unlock exciting opportunities. 

More at:

This is a Sponsored Feature.

Continue Reading

Why pay for news and opinions when you can get them for free?

       Subscribe for free now!

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Posts