Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

TECHNOLOGY

The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns

London, UK: 9th February 2023:  Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital advertising.

Jesper Benon, CEO at SeenThis, explains: “SeenThis is working to create a high-speed and energy-efficient internet that allows for higher ad performance in a more sustainable way. With our new creative platform, we are providing more options for clients to leverage our technology to create customised, high attention grabbing ads in minutes – with no licence fee, nor production cost. It combines performance with sustainability: Ads are loaded instantly, adapted to viewers’ device and bandwidth conditions – all while reducing unnecessary data waste by transferring only what is needed. The creative platform is a long-term project for us and we will continue to develop the offer in line with the requirements of this fast-moving industry.”

Adaptive streaming holds the potential to transform the distribution and climate impact of digital content and SeenThis is driving a higher return on ad spend in a more sustainable way than alternative solutions. It supercharges creative teams which can make use of the drag-and-drop technology and built-in editor to cut production time and improve efficiency. At the same time, it is possible to track CO2e reductions achieved, whilst reporting on commitments to more sustainable advertising.

Keoni Granger, Design and Creative Manager, Audience Store describes it as ‘such an easy and helpful tool to use’. “Not only have we been able to build in-banner video ads that look great – they also performed really well, and the platform offers built-in reports for each campaign,” she says.

The creative platform also helps to ensure brand consistency: Clients can upload brand assets such as fonts, logotypes, animations and colour schemes to ensure alignment with brand guidelines and produce high performing ads in minutes – without writing a single line of code.

Thanks to SeenThis technology, built on adaptive streaming, it is possible to create beautiful, fast-loading ads with the intuitive, self-serve editor streamlining display inventory and increasing CPMs, enabling clients to convert their videos into streamable ads. Learn more about the methodology and carbon footprint measurement here.

For more information: https://seenthis.co/ouroffer/creative-platform

About SeenThis:

Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.

Continue Reading

Why pay for news and opinions when you can get them for free?

       Subscribe for free now!


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Posts