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  • Strategic partnership will drive Generali’s digital transformation journey in Switzerland with TCS delivering expanded digital customer experience 

Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, and Generali Group Switzerland have announced the launch of Generali Switzerland’s ‘MyGenerali’ digital customer portal to help with the ongoing transformation of the Group’s business model.

Generali Switzerland selected TCS as a strategic partner for its digital transformation program to support the creation of Generali’s cutting-edge platform for better customer engagement. This digital transformation focuses on an innovative new multi-channel customer portal and mobile app, developed and designed by TCS to the Group’s Mobile Hub standards.

TCS has designed and developed the ‘MyGenerali’customer portal and appavailableon iOS, Android, and through a dedicated website, with a focus on easy on-boarding and login for all existing retail customers. The app allows Generali customers to view all their insurance policies at a glance as well as premiums and payments and also view claim notifications. It can effectively request quotations for new policies and save it for future use.

Generali Group’s transformation comes amid significant disruption in the insurance market, where the impact of digital technology – driven by the Fourth Industrial Revolution – combined with increasing data regulation, and the rise of nimble Insurtech startups, are driving companies within the industry to update and modernise their IT structures in order to serve their customers effectively and stay competitive.

Roger Stieger, CMO of Generali Switzerland commented: “At Generali we want to strengthen our customer proximity and our new customer portal is a very important interaction tool to achieve this. With TCS, we have found a partner supporting us by realizing our visionary ideas. The first step is done; many more are still to come.”Martin Frick, COO of Generali Switzerland, said: “TCS has proven to be a strong, competent and innovative strategic partner with a deep understanding of the insurance business in general and Generali in particular. At the same time TCS brought in the agile way of development, and I would like to thank the TCS team for the good collaboration in helping Generali achieving this important milestone and helping us shaping the future in the insurance business.”

 Heinz Gehri, Country Manager TCS Switzerland, added: “The insurance industry is currently going through one of the most exciting transformations in recent times. As the momentum of the Fourth Industrial Revolution continues across the financial services world, digital technology is playing a vital role in shaping how businesses operate and serve their customers. Adopting a Business 4.0 mindset is vital when re-imagining your operating model or product offering, so we’re delighted to have supported our long-time partner Generali in developing an innovative, industry-leading customer portal that is going to further improve the experience of Generali’s customers, and will give the company an edge in the highly competitive industry.”

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