According to PersistenceMarketResearch, the global eye care products market will witness a CAGR of more than 3% between 2020 and 2030.

Eye care on proper counts is imperative for enhancing facial appearance. This not only averts eye disease but also checks the negative impact on eyes due to unwanted exposure to TV, mobiles, tablets, computer screens, altering lifestyle, and pollution. The negative impact includes strain and dryness to eyes. The aftereffects of eye strain include headache, fatigue, which could hamper the productivity of the individual. As such, eye care products market is bound to witness renaissance in the forecast period. 

North America holds the largest market share. This could be attributed to the benevolence of the public on the count of eye care products. Europe comes out as second seeded. The Asia-Pacific is expected to grow at the fastest rate as awareness about eye care is increasing exponentially. LATAM and MEA are also likely to catch up going forward.

By type, eye care products include gel, serum, and cream. Based on application, it says sunscreen for puffiness, dark circles, eye bags, hydration, and others. These days, eye care products are available online as well, which is bolstering the market. However, sales of counterfeit products through the same online channels is expected to restrain the market in the near future.

Plus, awareness camps regarding eye care are being organized all over, especially in the developing countries. This factor is expected to boost the eye care products market further. One such camp is that conducted by Doctor Eye Institute Pvt. Ltd. It conducts “Free Educative Lecture on Total Eye Care” at various educational institutes and NGOs.

The key market participants include Shiseido, TheraTears, La Roche-Posay, CLINICAL, PCA Skin, P&G, Jain Marini Skin Research, Rohoto Group, Helena Rubinstein, L’Oreal, Estee Lauder, SK-II, Abbot, and Glyton. 

On the whole, eye care products market will witness many new strides in terms of product innovation. There would also be steps taken to do away with counterfeit products. This is where awareness camps help.

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