Direct to Garment Printing Market: An overview

The developments in the fashion industry have driven the demand for the garment design and printing industry. The trend of customized printing with brand owners tailoring their marketing communications on garments has led to growth in the opportunities for direct to garment printing market. The primary reason for the growth of the direct to garment printing market is the purchasing habits of the consumers. Demographically, millennials are raising their spending on aesthetical designs on their garments. These designs provide an enhancement in the garment industry where digital designs can be printed on the garments.

The personalized and customised variation in the garments increases the customers satisfaction of wearing a unique design which is likely to augment the demand for the direct to garment printing market. The direct to garment printing allows absorption of inkjet inks by the fibres of the garment and provides with shorter run times, enhanced cost-effectiveness and accurate colour matching. 

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Thus, it is a quick and affordable way of creating unique designs compared over traditional printing which is anticipated to grow direct to garment market in the forecasted period of 2019-2029.

In most applications direct to garment printing uses water based inks which are environment friendly and naturally sourced. This might lead to increase in the demand by direct to garment printing solution providers who are looking for greener alternatives compared to plastisol inks for printing solutions which would hike the demand for direct to garment printing market.

Direct to Garment Printing Market: Dynamics

The key driver for the growth of the direct to garment printing market is the population of millennials. Their preference towards graphically designed t-shirts and creatively designed apparels which are digitally printed is going to positively impact the direct to garment printing market. The changing buying patterns had led to rise in the popularity of the latest textile designs. 

E-commerce has boosted the demand for many brand owners to provide the direct to garment printing solutions and besides it has a positive impact on the offline direct to garment printing market. Furthermore, attributes such as heat transfer, reduced cost of printing digitally, the growth of apparel industry sales, and the advancements in the graphic and creative designs in fashion have augmented the demand for direct to garment printing market.

Direct to garment printing is an evident choice for printing service providers since the demand is robust due to emerging fashion trends and margin is good in segments such as garment decoration and customisation which might boost the demand for direct to garment printing market.

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The recent development has seen the focus of major printing companies to adopt the trend. Epson in January 2020 debuted its first industrial direct-to-garment printer to leverage bulk ink pack system and dual print head technology, which provides remarkably low ink cost and minimum waste. The printed textile market is seeing tremendous growth which is complemented by new printing technology which is poised to surge the direct to garment printing market in the coming years.

Direct to Garment Printing Market: Regional Outlook

The Asia Pacific is expected to grow in having its share in the direct to garment printing market owing to its growth opportunities led by the rapid growth of e-commerce and evolution of fashion awareness in the emerging markets of counties such as India.

The overall direct to garment printing comprises of a large number of players globally, the market is highly fragmented in nature. Additionally, because of the presence of a large number of players in the market the direct to garment printing market has emerged to be highly competitive. The major player concentration can be seen in the Asia Pacific, Europe and North America region. Attributing to its varying consumer trends across the region the direct to garment printing market is foreseen to expand and attract a larger consumer base which is likely to boost the demand for the direct to garment printing market.

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Direct to Garment Printing Market: Key Players

The key players in the direct to garment printing market are:

• Mimaki  Engineering Co Ltd
• ROQ International
• Sawgrass Technologies Inc
• Seiko Epson Corporation
• The M&R Companies
• Durst Group
• Kornit Digital Ltd
• Aeoon Technologies GMBH
• ColDesi Inc
• Electronics for Imaging (EFI) Inc
• Stork Prints B.V. 
• Scalable Press
• Direct to Garment printing Services
• Print Aura
• Contract DTG

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on cement packaging market segments and geographies.

Regional Analysis Includes-

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East & Africa (MEA)

Direct to Garment Printing Market: Segmentation

The direct to garment printing market is segmented by substrate, end-use and use of inks.

By Substrate

• Cotton
• Bamboo
• Hemp
• Linen
• Silk
• Polyester
• Others

By the usage of inks

• HSA (High Solid Acrylic)
• RFU (Ready For Use)
• Others 

By end-use

• Clothing and apparel
• Household
• Others (Display)

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