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Research Reports

The RTD Alcoholic Beverages Market To Grow Beyond The Odds Of Mediocrity


RTD alcoholic beverages are the most convenient drink for off-premise consumption. Also, ease and convenience of carrying these drinks and unique cocktail recipes and flavors are key factors behind their growing popularity. Packaging and designing of RTD alcoholic beverages are developed in accordance with off-premise consumption. Besides, use of e-Commerce for shopping is increasing substantially in emerging as well as established markets. Consumers want everything to be delivered at the doorstep, especially food & beverage products. According to the ISWR report, most millennials prefer to consume alcohol in their homes rather than going out. On the other hand, online retail is the easiest way to get alcohol at the doorstep in countries such as the U.S., U.K., China, and Canada. Owing to these factors, e-Commerce is expected to create huge opportunities for RTD alcoholic beverage manufacturers over the coming years. The global RTD alcoholic beverages market is expected to register a CAGR of close to 8% over the forecast period of 2020-2030.

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Key Takeaways from Market Study

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Competitive Landscape

Key manufacturers are mainly focused on the production of premium quality RTD alcoholic beverages attributed to increasing demand for premium alcoholic beverages from consumers. Packaging and designing also play a key role in driving sales. Owing to these factors, manufacturers of RTD alcoholic beverages are investing in innovative packaging and are designing unique bottles and cans to make their products more unique and attractive in the market.

  • In June 2020, Pernod Ricard SA expanded its product portfolio with the launch of the Kahlua Nitro Cold Brew ready-to-drink beverage. With this launch, the company continued to bolster its ready-to-drink premium spirit portfolio. The company offers this product in convenient cans of 200 ml.

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