Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

NEWS

Three-quarters of brands experienced trademark infringement in past year

Published On :

Four in 10 companies report trademark infringement has increased

CompuMark, the industry leader for trademark research and protection, has announced the findings of its latest research that reveals the scale of global trademark infringement. The survey demonstrates that almost three quarters of brands (74%) experienced trademark infringement in the last year, with four in 10 saying infringement has increased.

Reporting on the impact of this trademark infringement in The Trademark Ecosystem: Insights from Intellectual Property Professionals around the World, customer confusion was identified as the biggest effect (44%), followed by loss of revenue (40%), reduced customer loyalty (34%) and damage to reputation (33%). One-third of companies said they had to change the name of one of their brands as a result of infringement, while more than half (56%) took legal action against third-party infringements.

“Our report shows that trademark filing is on the increase,” says Jeff Roy, President, CompuMark. “With the ease of doing business on a global scale, the continued emergence of new entrants into the market and the proliferation of additional channels, such as social media, to consider, finding a unique mark to register is harder than ever before.

“Brands will have to work harder than ever to combat infringement and mitigate the risks associated with it. As a result, the process of searching and watching trademarks is becoming increasingly important and will remain so into the future.”

Unsurprisingly, the research shows that the majority of trademark applications took place across products and services, logo and images, and company names. The survey also uncovered interesting international results around unusual trademark applications; trademark professionals in France showed a higher than average interest in trademarks for hashtags and sounds, while German respondents filed for more color and smell trademarks.

Professionals also identified a number of challenges that impact on filing behavior, including time pressures, budgets, globalization and the lack of tools and resources. Bigger budgets (51%), better technology (49%) and more resources (48%) were frequently cited as the solutions to overcome these issues. Brexit was also identified as having an effect, with 22% of the sample saying they were filing more UK marks, and a further 31% filing more European Union (EU) marks.

The research was commissioned by CompuMark, a division of Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation. It was conducted by Vitreous World and surveyed 300 trademark professionals from in-house and external legal teams across the USA, UK, Germany and France to understand the state of the industry and the challenges faced.

Download the report here: http://www.compumark.com/trademark-ecosystem/

Continue Reading

Recent Posts