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As a FinTech provider, knowing how to solve financial problems with smart and innovative technology solutions is essential.

Sure, you’re augmenting, disrupting, or even streamlining your financial products or services.

Yet, you’re profitable as long as your prospects convert into paying customers. 

The thing is, FinTech has evolved over the years, and more and more capable players compete for qualified leads. In fact, unlike a decade ago, customers have almost too many FinTech services at their disposal. So, to win this race, you will have to get these leads from your competitors.

Search engine optimisation (SEO) can boost your FinTech website’s organic traffic and help it rank high in the search engine results, increasing your chances of landing more customers. However, proper SEO requires a solid strategy and tactics that get you where you want to go. 

Our FinTech SEO guide can help you figure everything out. 

Let’s get into it!

What Is SEO?

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SEO is a marketing technique that uses various tactics to optimise your website, blog posts, and web pages with targeted keywords, among others. 

SEO‘s main goal is to help your content get as high in the search results as possible so that more prospects will click on it and arrive at your website’s or store’s page. SEO aims to improve your organic search results and is considered an affordable marketing solution, unlike PPC advertising. 

How does it work?

Users enter queries into search engines to find something (i.e., information). So, if your content is high in search engines, people are more likely to click on it and discover your FinTech products or services. 

If you don’t invest in SEO, or, at least, in PPC, there’s a high chance that prospective customers will not know your FinTech products. 

SEO is invaluable across all industries, both active offline and online. FinTech requires additional focus when it comes to SEO. This has to do with the fact that there are government regulations and the level of competition in the FinTech industry.

How Does SEO Help FinTechs?

Digital marketing is about getting the right content to the right target audience and leading them through the bottom of your sales funnel to convert. 

Here’s how SEO can benefit your FinTech business in more detail:

SEO Builds Trust

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The financial sector involves access to a customer’s financial information and other personal data. Therefore, prospective customers need to trust your brand to convert. Otherwise, they will go to your competitors. And you don’t want that, right?

By regularly creating valuable, converting, and SEO-optimised FinTech content, you can build trust with your customers and increase your brand’s trustworthiness. So, don’t waste time. Build your FinTech firm as a trustworthy source your consumers will rely on. 

SEO Gets the Right Content to the Right Audience

With a solid and dynamic SEO strategy, you can create returning traffic to engage and convert. At the same time, proper SEO provides you with more leads. 

By developing high-quality FinTech consistently, search engines will index your content for the long term (until Google’s algorithm gets an update), bring customers back to you, and reach out to new ones in the near future. 

SEO Boosts Collaboration and Synergy

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SEO boosts collaboration with other channels, including media, finance blogs and bloggers, and financial publications, such as online magazines. Collaborating with such media can lead to more exposure for your business, like requests for guest posts, interviews, invitations to online radio shows, and quality backlinks. The latter increases your site’s authority, making it appear more trustworthy to search engines. In turn, they will recommend it easier to prospects. 

Five Killing FinTech Tactics

If you need to satisfy search engine algorithms to position your FinTech content as high as possible, you must implement solid SEO strategies. Considering the competition in the FinTech industry, you need SEO that works.

If you want to save yourself the hassle of optimising your FinTech for SEO on your own, you can reach out to a professional FinTech SEO content writing agency, like Strategically

Otherwise, follow these five SEO techniques to boost your FinTech’s traffic and conversions and make your business dreams come true:

SEO Tactic 1. Have an SEO-Friendly Site

If your website isn’t SEO-friendly, you might want to forget increased traffic and revenues. To avoid this, you need to optimise it. In fact, SEO optimisation should be a part of your regular site maintenance. 

Follow these steps to make your site SEO-friendly:

  • Add keyword-rich content, titles, headings, subheadings, and meta descriptions. 
  • Maximise your site’s page loading speed.
  • Insert White Hat SEO hidden text, such as alt tags on videos and images.
  • Improve mobile-friendliness, meaning optimise your website for mobile devices.
  • Make sure your site has the proper security certificates

FinTech involves legal regulations and government requirements, so these should always be at the forefront of your FinTech SEO strategy.

Last but not least, your FinTech business should follow specific guidelines set by Google on industries, including the financial field. These guidelines evaluate your site’s authority, expertise, trust, and content. 

Also, remember that SEO optimises your About and Contact pages, as well as your legal disclosures, copyright date, and privacy policy pages. 

SEO Tactic 2. Create Valuable Content

Developing high-quality content valuable to prospective customers is crucial to ranking high in SEO. 

Investing in solid FinTech writers, proofreaders, editors, and SEO marketing experts should be your first move. After, you can start using your focus keywords throughout your content. At the same time, covering popular topics on FinTech and even considering using competitive keywords should be your next priority. 

FinTech is complex, so sharing your content in an easy-to-understand manner is pivotal for your customers. Another great SEO tactic is to provide content of different types. For example, you can use images, videos, or infographics within your blog posts. 

Besides, the better your target audience’s offerings and how they can solve their problems and pain points, the greater your chances of conversions. 

SEO Tactic 3. Conduct In-Depth Keyword Research

An important SEO tactic for FinTech is to conduct thorough and in-depth keyword research. If you don’t get it right, you might damage your whole SEO approach. For this reason, opting for a dedicated and professional SEO optimization solution, like Strategically content writing agency, might help you kickstart your FinTech business. 

To identify proper keywords, all you have to do is consider the search intent. What is FinTech looking for when searching on Google? And how do they phrase their queries? Reach out to Strategically, a high-end FinTech content writing agency to find out!

After identifying the search intent, you can choose smart and easy-to-rank-for long-tail keywords. 

Remember also that in FinTech, you not only have to fight for rankings and search queries, but you will be facing high-authority blogs, websites, and online magazines, too. Consequently, except for keywords related to FinTech, identifying common financial keywords and incorporating them into the main body of your articles and posts is a must

But make sure you avoid keyword stuffing. This can de-rank you since Google considers it a harmful SEO approach. 

SEO Tactic 4. Set SEO Goals

Before optimising your FinTech site, you have to plan and consider your approach to SEO by developing an accurate and in-depth SEO goals list. So, by setting these goals, you can follow them moving forward. 

If you want you can reach out Strategically, one of the UK’s best FinTech content writing agencies

That said, before jumping in and optimising for SEO, determine what you want to accomplish and identify the goals that take you where you want to go. In other words, do your research. In fact, you can even find what your competitors are doing. 

Also, understanding your target audience and creating buyer personas seems like a solid idea, too. For example, the younger generations (i.e., millennials) tend to distrust the traditional banking system and institutions. They find them cumbersome and annoying. Instead, millennials prefer quick services that take place with minimal effort.

You should take in the above information and create a buyer persona based on it! 

SEO Tactic 5. Became a Thought Leader

To instil trust in your prospective customers, you must elevate and present yourself as a thought leader. By doing so, you establish credibility and trustworthiness. On top of this, FinTech is an emerging market, so appearing as a thought leader can significantly improve your SEO results and search engine rankings. 

But, how can you do this?


Just consider what you offer differently than competitors. What is your unique contribution to FinTech? 

Remember, you’re not a follower but a trendsetter as a thought leader. 


A successful FinTech SEO strategy can impact your website’s organic traffic, increasing your chances for new sales. Understanding how SEO works and finding the best way to take advantage of it to give exposure to your FinTech company is vital. 

The above SEO tactics will help your FinTech firm boost its ranking in the search engines and gain more qualified leads. 

If you prefer writing experts to take care of your FinTech SEO writing needs, feel free to reach out Strategically, a professional SEO optimisation and content writing solution


Author bio: Rebecca Hey is a master wordsmith and co-founder of Strategically Digital Marketing Ltd., an acclaimed UK-based content writing agency. She solves content problems with a data-backed content strategy, expert writing, and meticulous editing. She also loves cats!


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