London’s centre of gravity has been shifting eastwards over the past decade or two as investment and regeneration has been funneled into the city’s eastern boroughs. Nowhere more so than Stratford, which has experienced a catalyzed rate of change as a result of the 2012 Olympics. As well as more opportunities for jobs and businesses, Stratford now offers world-class entertainment venues, leisure facilities and shopping to rival the West End. For those that love living close to the action, the collection of stylish Shared Ownership apartments available at New Garden Quarter from Notting Hill Genesis puts the best of London on the doorstep.

The Queen Elizabeth Olympic Park and Westfield Stratford City are huge draws for the area and firmly marks Stratford as a go to destination in London. New Garden Quarter is situated just a few moments’ walk from both of these venues, as well as the two stations Stratford and Stratford International, so living here could not be more convenient. What is more, buying through Notting Hill Genesis’ Shared Ownership scheme makes getting on the property ladder in this sought after neighbourhood more manageable for many first time buyers.

Jim Munson, Head of Marketing at Notting Hill Genesis comments: “Stratford is an exciting place to be right now having been transformed in the last ten years. Whatever your taste, whether it is educational, culture and the arts, sporting, dining out or shopping, this part of London is perfect for so many lifestyles. With more cultural developments on the horizon, the area is only going to become more attractive in the future. The homes at New Garden Quarter combine excellent on-site amenities including a concierge and gym, with access to outstanding shopping, entertainment, outdoor spaces and transport connections, it really does fulfil the needs of modern urban lifestyles.”

As part of the legacy of London 2012, the Olympic park lives on in a place for locals and visitors to enjoy, with 110 acres of green open spaces, various sporting venues including the aquatics centre, the London Stadium, velodrome and Copper Box Arena all linked with an exciting calendar of events. In the coming years it will also become home to a brand new cultural destination known as East Bank that will include sites for Sadler’s Wells, BBC Music and the V&A, as well as the London College of Fashion. Culture fans are well catered for in the local area with award winning venue Theatre Royal Stratford East, the landmark Stratford Picturehouse cinema and Stratford Circus Arts Centre.

Westfield Stratford City is one of Europe’s largest shopping centres offering a huge choice of shops from high street to designer, as well as restaurants, bars, bowling alley, cinema and casino. In the wider area, the restaurant scene is enough to impress even the most eager foodie, while other nearby attractions include a range of music and arts venues and festivals.

Buyers at New Garden Quarter can choose from a range of high quality apartments in a variety of one, two and three-bedroom layouts, set around two acres of landscaped green spaces including private and public squares, gardens and courtyards that help create a sense of community. Residents can take advantage of a 24-hour concierge service, gym, café and in the future, a nursery. Secure car parking is available for selected plots and bicycle storage is offered to all.

All of the apartments incorporate a sleek specification and flexible open plan design. Each home has a private balcony or terrace and some with views onto the communal gardens. The fully fitted Urban Myth kitchens come with a range of integrated Smeg appliances, bespoke fitted bathrooms and ensuites are contemporary in design.

Not only does Stratford offer endless opportunities for leisure and entertainment, it is also East London’s best-connected transport hub. Stratford station is served by both the Jubilee and Central lines, connecting to Canary Wharf in nine minutes, as well as the DLR and overground. The anticipated launch of the Elizabeth Line at the end of the year will bring a Crossrail station to Stratford, further improving connections. Nearby Stratford International station provides high-speed services to St Pancras, Ebbsfleet and beyond.

By choosing Notting Hill Genesis’ shared ownership scheme, buyers get the chance to buy a share of the home that they can afford (between 25% and 75%), while paying a subsidised rent on the remaining share. They also get the option to buy additional shares on their property when they can afford to, right up to 100% and outright ownership.

Prices for a one-bedroom apartment start from £102,500 based on a 25% share with a full market value of £410,000. For more information visit www.nhgsales.com or contact Notting Hill Genesis on 020 3815 2222 to book your viewing.