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Alphera Plays Key Role InVanrooyen Group Expansion

Alphera Plays Key Role InVanrooyen Group Expansion
  • Vanrooyen Group expands operations and opens new facility following multi-million cash injection from Alphera
  • Alphera’s role has been “much more than just a finance company”, supporting Vanrooyen with “consultative approach and market expertise”
  • Alphera provides commercial funding to dealer partners looking to grow

ALPHERA Financial Services – BMW Group’s award-winning independent financial division – is helping to accelerate the growth of Cheshire-based Vanrooyen Group with strategic investment support. In addition to supplying end-user car finance, Alphera is providing the group with mortgages and loans to fulfil its ambitious business plan.

Following a £3.5 million cash injection from Alphera, supercar specialists Vanrooyen has been able to expand its operations, taking a shareholding in vehicle funding specialist MVP Solutions and opening a brand new showroom in Chester, capable of housing 150 cars. Following its recent expansion, Vanrooyen expects to grow its number of sites to seven and annual turnover to £50 million, up from three and £14 million, respectively, in 2017.

Alphera has supported Vanrooyen’s incredible growth since the dealer group’s inception in 2012. “Alphera has been very supportive in our expansion,” said Steve Hibbert, chairman of the Vanrooyen Group. “We see them as our ‘partner in profit’ and much more than just a finance company. With its consultative approach and market expertise, Alphera has been integral to our continued growth.”

Spencer Halil, director of ALPHERA Financial Services, added: “We’ve become trusted partners with Vanrooyen over the last five years because they do things the right way – growing a healthy business by investing in the right people and processes. We encourage all of our partners to approach us with their plans for the future as we’re ready to support their ambitions.”

As part of its consultative approach for dealer partners in 2018, Alphera is looking at ways to improve finance expertise in the motor retail sector, and has plans for the rollout of an innovative F&I accreditation initiative later this year. As the BMW Group’s multi-marque finance company, Alphera draws on the strength of its parent company while providing true independent support and financial services to its retail partners.

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