Independent advertising technology company and provider of programmatic advertising solutions, EnvisionX, has today launched its worldwide ICO token sale. The ICO will power the development of its EXCHAIN platform that will address significant industry challenges and ensure an end-to-end, transparent, fraud free digital advertising ecosystem.

The $224 billion global digital advertising market is plagued with non transparent practices and is rife with ad fraud. Some estimates place ad fraud as high as 35% of the total market spend with many global brands questioning the value that many ad platforms provide.

Founded in 2014, EnvisionX is a programmatic ad tech business with extensive knowledge in the digital advertising space and a global vision to eradicate ad fraud and improve ad quality by providing  advertisers, publishers and service providers with full visibility over the advertising value chain.

The company is developing its EXCHAIN solution utilising a blockchain-based and decentralised application built on the Ethereum protocol. The platform will combine the power of blockchain with the company’s existing programmatic advertising technology to offer a fully automated and cost effective method of delivery advertising campaigns; benefiting advertisers, publishers and service providers alike.

The EXCHAIN platform is a tokenized system powered by blockchain, which enhances ad spend transparency for buyers and sellers alike. It aims to transform digital ad spend with immutable proof of evidence chains, enabling fully tracked, verified and audited ad spend through clean and direct advertising inventory sources.

EnvisionX’s EXT tokens will be released according to the ERC20 standard on the Ethereum blockchain. Tokens will be deposited and stored in the owner’s ERC20 wallet which will enable token owners to easily manage their crypto assets, whilst allowing EXCHAIN to perform transparency, anti-fraud and payment processing functions.

To finance its development, EnvisionX is looking to raise a hard cap of $25.0MM to develop and commercialise EXCHAIN. Once purchased, token owners such as advertisers will be able to distribute EXT tokens in exchange for advertising inventory and the services they wish to use. Publishers and service providers will then receive their revenue in the form of EXT tokens for the delivery of these products and services and exchange their tokens for fiat currency at various reputable coin exchanges.

Commenting on the launch, Zheng Zhang, CEO and Co-Founder of EnvisionX said: “I am very excited to announce the launch of our ICO token sale to enable the development and commercialisation of the EXCHAIN platform. By leveraging the power of blockchain, we aim to revolutionise the way business is conducted in the global digital advertising ecosystem and to reinstate the trust and confidence in the automated ad trading processes.

“Integrating blockchain technology into our existing programmatic advertising platform solutions will take global programmatic advertising to the next level and add an extra layer of security to the market. This will help combat long-standing industry issues and create a transparent and fraud free digital advertising ecosystem for both buyers and sellers.”

During the development of its ICO strategy, EnvisionX has appointed an Advisory Panel of a number of experienced industry figures to advise and support the project. The senior level experts include Alex Rahaman, Carl Costa, Mark Power, Alvin Foo, Elise Dupaty, Volker Ballueder and investment experts Simon Wajcenberg, Charlie Faulkner, Adrian Lam and XSQ Pte Ltd, as well as a CFO with experience of running an IPO.

EnvisionX’s token is now available to purchase using Ethereum. For more information, visit https://exchain.co/