Connect with us

LIFESTYLE

Research reveals small outdoor toys are the best buy for kids this Christmas 

Research reveals small outdoor toys are the best buy for kids this Christmas
  • Small outdoor toys have an average cost per play of 42p
  • Board games have one of the lowest cost efficiency scores
  • 16% of parents feel pressure from kids to buy the latest ‘must have’ toys

 With Christmas fast approaching, many parents will be panicking as to which gifts to buy their little ones, but which toys are least likely to be abandoned come Boxing Day?

 Financial services provider 118 118 Money is helping ease parents’ panic with new research into the most cost effective toys to buy this Christmas.

 The YouGov study of 1,059 parents with children under 18 years old asked which toys parents bought their children last Christmas, how much they paid for these and how often their children have played with the toy since.

 Thankfully for cost-conscious parents, small outdoor toys, such as bats and balls and water pistols, came out as the most cost effective buys, with the mean spend on this toy group being £22.48 and average plays since last Christmas being 53, giving them an overall cost per play of 42 pence.

 Another toy group that proved cost effective was dolls and action figures, such as Barbies or Monster High, with a cost per play of 43 pence. These were closely followed by craft and learning toys, like Loom Bands and Play Doh, with a cost per play of 44 pence.

 The top 5 most cost efficient toys*:

Toy GroupAverage CostAverage number of days toy was played withAverage Cost Per Play
Small Outdoor Toys£22.485342 pence
Dolls & Action Figures£47.6711043 pence
Craft & Learning Toys£23.215244 pence
Pokemon Merchandise£49.1210547 pence
Disney Merchandise£43.199247 pence

Topping the list of most popular toy purchases last Christmas were board games, including family favourite Pie Face, with more than a third (34%) of parents buying a board game for their children under 18 years old.

 However, board games also had one of the lowest cost efficiency scores, costing an average of £1.11 per play and only coming out of the cupboard on an average of 25 occasions since last Christmas.

 It also seems that spending bigger on toys may not always be a bad idea. Games Consoles garnered the biggest average spend of £220.68 last Christmas, however they also had an average of 170 plays over the past ten months, giving them a cost per play of £1.30 – not much more than smaller items such as board games or building toys.

 Of the parents surveyed, 16% said they feel under pressure from their children to buy them the last ‘must-have’ toys and gadgets. More than one in ten (11%) also admitted they don’t think the latest ‘must-have’ toys and gadgets are good value for money, but they buy them for their children regardless.

 Commenting on the study, Mark Burgess, Chief Operating Officer at 118 118 Money, said: “With Christmas just around the corner, many parents feel under pressure to buy their children the latest toys and gadgets, and with toy trends changing so frequently it can be difficult to keep up!

 “Our research has shown that parents needn’t panic in the run up to Christmas and that, when you shop around for the best deal, the larger items such as Playstations or iPads can make for a better investment than the smaller ones.”

 For more advice on buying toys and gadgets for children, visit: https://www.118118money.com/blog/keeping-up-with-the-kids/

Continue Reading

Recent Posts

The lockdown money revolution 29 The lockdown money revolution 30
FINANCE4 days ago

The lockdown money revolution

By Granville Turner, Director at Turner Little. Many Brits have found that lockdown has been beneficial for their money, having...

Self-employed taxpayers and Making Tax Digital 31 Self-employed taxpayers and Making Tax Digital 32
BUSINESS4 days ago

Self-employed taxpayers and Making Tax Digital

By John Hemming, CEO of Cirrostratus Exedra, the company that runs the VAT Direct Making Tax Digital Service The HMRC’s ambition...

Auditor regulation and litigation - down to the Wire(card)? 33 Auditor regulation and litigation - down to the Wire(card)? 34
BANKING5 days ago

Auditor regulation and litigation – down to the Wire(card)?

By Tom Snelling, partner at Signature Litigation and David Entwistle, a regulatory lawyer and legal risk specialist Introduction The collapse...

Why it’s time to adapt to the virtual world: how to master online negotiations 35 Why it’s time to adapt to the virtual world: how to master online negotiations 36
TECHNOLOGY5 days ago

Why it’s time to adapt to the virtual world: how to master online negotiations

By Tony Hughes, CEO at Huthwaite International, a leading global provider of sales, negotiation and communication skills development Virtual negotiations...

Protecting against man in the middle attacks with dynamic linking 37 Protecting against man in the middle attacks with dynamic linking 38
FINANCE2 weeks ago

Protecting against man in the middle attacks with dynamic linking

By David Vergara, Senior Director of Product Marketing at OneSpan In recent years, the booming growth of mobile applications has...

The Case for Banks to Digitally Transform: Iterating out of lockdown 39 The Case for Banks to Digitally Transform: Iterating out of lockdown 40
BANKING2 weeks ago

The Case for Banks to Digitally Transform: Iterating out of lockdown

By Sudeepto Mukherjee, Senior VP, Banking EMEA & APAC, Publicis Sapient. Before COVID-19 disrupted every imaginable part of society, banks...

Difficulties of Getting on the Property Ladder Post-Pandemic 41 Difficulties of Getting on the Property Ladder Post-Pandemic 42
LIFESTYLE2 weeks ago

Difficulties of Getting on the Property Ladder Post-Pandemic

There is a lot of talk about what’s going to happen to the housing market over the next few months....

Russian Doll: Building digital capabilities into a bank’s core 43 Russian Doll: Building digital capabilities into a bank’s core 44
BANKING2 weeks ago

Russian Doll: Building digital capabilities into a bank’s core

By Ian Johnson, Managing Director of Europe, Marqeta COVID-19 has left its mark on every industry, and banking is no...

How the US and Europe's COVID-19 Responses Have Affected Exchange Rates 45 How the US and Europe's COVID-19 Responses Have Affected Exchange Rates 46
TRADING2 weeks ago

How the US and Europe’s COVID-19 Responses Have Affected Exchange Rates

In living memory, few events have thrown the reputations of different countries and regions under such intense scrutiny as the...

Recognising the surprise PE investment potential in southern Africa 47 Recognising the surprise PE investment potential in southern Africa 48
INVESTING2 weeks ago

Recognising the surprise PE investment potential in southern Africa

By Martin Soderberg, partner at SPEAR Capital. An event of historic significance passed largely unnoticed in the world’s media recently,...

Why Banking is experiencing a second wave of transformation 49 Why Banking is experiencing a second wave of transformation 50
BANKING2 weeks ago

Why Banking is experiencing a second wave of transformation

By Keith Pearson, Head of Financial Services EMEA, ServiceNow The financial landscape has seen significant changes in the last six...

Making your mark: an introduction to trademarks 51 Making your mark: an introduction to trademarks 52
TRADING2 weeks ago

Making your mark: an introduction to trademarks

By James Turner, Director at  Turner Little  Are you looking to protect your brand? The chances are, you are –...