Recent statistics have shown that people who feel they do not have a sense of belonging in their neighbourhood are more likely to feel lonely[1]. At the same time, renters are also more likely to experience loneliness than homeowners. Aspiring purchasers seeking an affordable home within a thriving community in the heart of London, need look no further than the award-winning development Woodberry Down in Hackney. Due to launch on 21^st June, built in partnership with Berkeley Homes, Notting Hill Genesis, is offering ten exclusive apartments to purchase with Shared Ownership, offering buyers the opportunity to enjoy living in a unique and relaxed waterside location with easy access to unrivalled transport links into the city.

Part of the extensive Woodberry Down regeneration scheme, which will see a total of over 5,500 new homes brought to Hackney by 2040, Notting Hill Genesis’ collection of 10 one and two-bedroom apartments are part of an exceptional, community-focused scheme in Zone 2, offering three new parks, a community centre and library, a new primary school, children’s centre alongside stunning views over London’s skyline, whilst also being available to buy with the Shared Ownership scheme. At the heart of the development is the concept of social sustainability – whereby the design of the buildings and the way that people now live and work together in harmony creates a strong social and cultural lifestyle for its residents.

The apartments themselves are finished to an exceptionally high standard. The contemporary interiors are the epitome of chic urban living in one of the world’s greatest cities. Each apartment comes with its own balcony and in addition, residents benefit from a range of superior facilities. From a 24-hour concierge service within the building to secure access via an intercom system, with built-in functionality for mobile phone notifications and TV operation, Woodberry Down offers both secure and modern, high-quality living.

Sarah Butler, Commercial Director of Notting Hill Genesis, comments: “This development is not only regenerating the local area but offers a genuine sense of community for the residents who will be living there. Located in one of London’s most eclectic corners, there has been an overwhelming amount of interest for the Shared Ownership homes that we are offering and would urge any purchasers to register there interest sooner rather than later.”

Hackney has plenty to offer as a residential location. A vibrant dining scene is complemented by an extensive retail offering. Independent stores provide unique items and vintage treasures, while a host of national and international brands are also present. From cereal cafés to the renowned Hackney Empire theatre, the area has much to attract young professionals and families.

Serviced by three London Overground services and two London Underground stations, Hackney also has an array of connections to other areas of London. It is exceptionally well served by London’s buses, as well as being in line for an Underground station at Dalston as part of plans for Crossrail 2. In fact, public transportation in Hackney is so good that 65% of households in the borough are car-free[2].