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BUSINESS

6 easy ways to save money with printed marketing materials

6 easy ways to save money with printed marketing materials 35
Sponsored Feature Presented by Duplo International 

You might think that you have the best methods in terms of printing your marketing materials, but there may be countless methods you perhaps haven’t considered. Moreover, these methods could be tantamount in saving you money and helping to grow your business even more with professionality and efficiency. 

Third-party businesses often have their risks and vulnerabilities, and too often, you may find yourself relying on a third-party. It ultimately brings needless delays and additional costs that could put a dent in your overall profits. That is not to say avoid third-parties at all costs, but giving yourself that agency can only benefit you.

  1. Make plans in advance

Printing multiple items at once for different campaigns can actually help, but it often goes by the wayside as a tactic. If using a third-party printing service, printing in bulk is highly likely to save you money. This may even be effective if you happen to have your own printing setup.

  1. Speaking of which, build your own setup

A digital duplicator machine can be huge in saving you time and money. It may feel like a big cost, but these kinds of machines could actually be well within your budget, whilst also providing long-term savings. Furthermore, they can also help print larger volumes on a smaller budget. As well as saving money, you also save yourself a great deal of time and space.

  1. Avoid waste

Sometimes you’ll have overs from particular campaigns, but there are ways to avoid excessive levels of waste from now on. Printing on demand can be a smart way to go – after all, how long does it really take to print more should it be required, especially if you have your own setup?

  1. Always review, then review again…and again!

Imagine that you’ve printed 1,000 booklets, only to realise that you have a typo on one of the pages – an absolute disaster. The best means of addressing this is to ask a few team members to take some time to proofread a few times. If there is an error, then it’s unlikely to go unnoticed – at least one of your employees will spot it. You should also check the print preview screen to ensure the document looks exactly how you want it to look.

  1. Think about the font

It may seem an irrelevance, but it really isn’t. Some fonts are a lot bolder and bigger than others, meaning that you can economise on space without damaging the appearance of the materials in question. Furthermore, different fonts use certain types of ink, meaning you can save on how much ink is used. Larger businesses can genuinely save hundreds of pounds on this.

  1. Go standard

Going standard in different areas is also key to economising on your printing processes. You should look to use standard sizes with a standard template. It may not feel as exciting as something bespoke and fancy, but simplicity can actually be incredibly powerful. You can save money without it being to the detriment of profits. Do not look to use higher cost materials unless you are absolutely sure that it will save you money.

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