9 Ways to Present your Business Marketing Pitch
With probably hundreds of pitches being created daily, every pitch is different and unique. Because every business pitch is different, it’s tough to jot down points of what would work and what might flop.
Like a sales pitch, a marketing pitch helps you pitch a new marketing idea to your boss or digital marketing services to a new client. Regardless of who is presenting the marketing idea, your marketing pitch should be persuasive and engaging.
Today, most winning marketing pitches convey a story that convinces the target audience to adopt your services and marketing ideas.
While creating a marketing pitch might sound like an uphill battle, with the right guidance, you can easily win the trust of your customers or clients.
In this article, we provide ideas to present a killer marketing pitch so you can win more marketing projects.
So, without further ado, let’s get started!
9 Ways to Present your Business Marketing Pitch
Here are some ways to present your business marketing pitch:
1. Choose the right pitch deck.
The first step toward creating a marketing pitch is selecting an appropriate template or pitch deck.
When choosing a pitch deck, remember that you don’t have a second chance to make the first impression.
Though you can present a marketing pitch in a word document, humans are visual creatures.
Humans process visuals 60,000 times faster than text, so creating a visually attractive marketing pitch is the key to business success.
With these statistics in mind, it’s essential to focus on pitch deck templates that lets you create visually attractive and engaging marketing pitches.
While you can create your pitch deck in PowerPoint, focus on using a pitch template because it makes your job easier.
Most of these templates are built keeping in mind customers’ preferences, likes, and dislikes. If you’re looking for templates and a pitch deck that will help you win customers, check out Pitch’s options.
2. Focus on your introductory slides
After choosing the right deck for your marketing pitches, give importance to your introductory slide as it can make or break your efforts.
Before presenting an idea to a company, change the introductory slide color to match the company’s brand color for which you’re making a marketing idea.
To ensure your marketing proposal aligns with the branding guidelines of your potential customer, visit their website, conduct some research and upload the screenshot to Pinetools’ image color picker software.
This helps you choose colors that align with their branding.
To ensure your client stays interested in your marketing idea, focus on using the company’s logo on all slides except for the introductory slide.
The first slide helps you create a business marketing pitch that attracts potential clients and presents marketing ideas that stand out.
Start the presentation by thanking clients for meeting with you and introducing yourself and the team members. After presenting your introduction, provide an overview of your marketing campaign’s objective.
3. Treat your pitch as a story
Weaving a compelling narrative about a problem your digital marketing service is trying to convey can help you win the trust of your clients. Your story should lead to your marketing service as the logical response to an issue a client is facing.
Rather than adding bells and whistles, craft a coherent, compelling story and encourage customers to use your services. To attract customers, some founders use data. Some might use logic, while others might prefer using emotions.
Exceptional storytelling makes a customer believe your marketing services, suspend any doubt, and disregard risks that your marketing service might face all along its journey.
4. Highlight your unique selling proposition
A unique selling point or value proposition sets your marketing service apart from others. It attracts clients to hire your marketing services or adapt your marketing idea.
Did you know that a standard Guy Kawasaki pitch deck dedicates two slides to the value proposition?
Use these two-slide spaces to present your marketing service or idea as the potential solution to your target market.
There are two key points that a presenter needs to make to convince clients in the shortest possible time. Usually, the first key decision is your headline. Focus on creating a short, crispy and easy to remember headline. It’s the heading that captures the attention of your customers.
The second point is focussing on the benefits your marketing services bring to the table. This helps determine the value of your services.
5. Consider what’s best for your client
When developing specific marketing pitches for customers, remember to ask, “How can you help this client?”
A marketing pitch is not about you and your company. It focuses more on your customers. The top way to build a marketing pitch is to build a value proposition that describes:
“My company will help you with XXX marketing services that provide XXXX benefits to the customer.”
It’s essential to use the language of helping the customer. For instance, “My company or I will help you improve customer conversion rates using content writing skills.”
Instead of asking about customer requirements, have a conversation with them to know what they require. When you build a successful relationship with your clients, you can show how your services provide a solution to their problems.
6. Focus on presenting 11-12 slides
Your customers don’t have the entire day to sit while you present your marketing services to them.
As customers are humans, too, they have a limited attention span!
For sales pitches, a venture capitalist spends just 3 minutes and 44 seconds on a single presentation. The attention span for marketing pitches is similar because a marketing pitch also sells a service.
So, when creating a marketing pitch, remind yourself that you’re creating a pitch and not a comprehensive marketing plan.
While you might be providing numerous marketing services, focus on one that makes a difference to the client’s bottom line. Never cram information for the sake of it. Should you want to include information related to growth or complex technical explanation, create a separate document.
When creating and presenting a marketing pitch, follow the principle of KISS “Keep It Simple And Short.”
Remember that shorter marketing decks are likely to produce a positive response than longer pitches.
7. Practice your pitch in front of the right people
When it comes to presentation, the adage “Practice makes you perfect” definitely comes true.
How well and often you practice your pitch can make a potential life-changing impact on your business. Practice your pitch in front of your boss and other team members. It helps you refine your pitch presentation.
Practicing numerous times before actually presenting to your client can help present a flawless marketing pitch that clients cannot ignore.
When you deliver a live infomercial to your clients, you deliver value and encourage them to
use your marketing idea or service.
8. Show supporting data
While you don’t want your pitch to seem dry, feel free to include some interesting statistics to back your pitch.
You want clients to trust you, and for some customers, objective data sets their minds at ease.
As long as you can provide legitimate and reliable data, a couple of well-paced data will make your marketing ideas more credible and worthy.
While it’s great to use charts and graphs to explain your data, focus on using easily understandable charts. Introduce your data in digestible chunks instead of throwing them all at once.
Graphs and charts make your pitch engaging, but sharing information on a complex chart would make it an uphill battle for your clients to understand. This could result in them losing interest in your services.
9. Learn from others but don’t belittle your competition
When creating and presenting your marketing pitches, don’t be afraid to look around at what your competitors are doing.
If you are not an expert in developing pitches, conduct your research to understand what others have done to reach their customers.
Also, while it’s wise to have a slide dedicated to how you’re different from competitors, never belittle them in front of customers.
It’s against ethical business practices and can ruin your reputation.
Time to craft a perfect business marketing pitch
While it might be nerve-wracking to create a business marketing pitch for the first time, use these expert tips to create and present a pitch that delivers the intended results.
When presenting your pitch, it’s essential to keep a cool head. If you’re visibly uncomfortable, the same reflects in your body language. You might come across as someone who lacks confidence.
Also, come prepared and have in-depth knowledge about your services to prepare for the question-and-answer session.
Lastly, the success mantra for a winning tip involves staying positive, and not getting on the defensive side would lead to a more natural approach to winning a pitch.
Priya Jain has been copywriting professionally for over 8 years. She teaches math, spends her time running behind her toddler, and tries new recipes while she isn’t writing. She has attained an engineering degree and an MBA. You can find her on LinkedIn.
This is a Sponsored Feature