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Research Reports

Advancements in mobile authenticator services and SMS campaigns provide a strong impetus to the use of premium application-to-person and person-to-application (A2P and P2A) messaging solutions at a global level. A new Future Market Insights (FMI) study suggests that the market for premium A2P and P2A messaging solutions will surpass revenues worth US$ 75 Bn in 2020 and would observe an attractive 5% CAGR through 2029.

SMS is gaining traction as a key medium for dissemination of content and information, access to services, security, monitoring, and verification. SMS is expected to continue dominating messaging technologies in the foreseeable future, attributable to its omnipresent, reliable, and stable nature. A variety of innovative apps that use A2P SMS as a medium for value-added services (VAS) communications are emerging, providing feature phone users with an app-like interface and a more vibrant range of services.

Ascending need for secure and reliable messaging in an A2P context is attributable to the necessity to protect large amounts of sensitive data sent across SMS. Solution providers in the premium A2P and P2A messaging market must focus on ensuring that their services are reliable and least prone to data leakages to gain an edge over competitors.

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Key Takeaways – Premium A2P and P2A Messaging Market Study

premium a2p and p2a messaging market share by region 2018

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Increasing Demand for Premium A2P and P2A Messaging for OTT Applications and Social Media SMS

Demand for premium A2P and P2A messaging is rising from almost every end-use industry. Online interactions are expected to significantly increase the demand for premium A2P and P2A messaging solutions. Social networking services like Twitter and Facebook are expected to rely on both SMS and IP channels. Although IP channels are used extensively for social messaging, SMS is anticipated to play a much greater role in social messaging services. SMS’s interoperable, omnipresent, and secure nature makes it the perfect platform to deliver notifications of social messages and transactional communication activities. Google has a range of services such as Gmail SMS, Google Voice SMS, Calendar SMS, and Bloggers, powered by premium A2P and P2A messaging solutions.

Know More About Premium A2P and P2A Messaging Market Study

Future Market Insights offers an unbiased analysis of the global premium A2P and P2A messaging market, providing historical data for 2014-2018 and forecast statistics from 2019-2029. To understand opportunities in the premium A2P and P2A messaging market, the market is segmented on the basis of application, traffic, tools, and end user, across seven major regions.

About Technology Division at Future Market Insights

The technology team at Future Market Insights offers expert analysis, time efficient research, and strategic recommendations with an objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.

The post Premium A2P and P2A Messaging Market surpass revenues worth US$ 75 Bn in 2029 appeared first on Industry News Analsis.

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